Global Senior Category Manager, Milk Based Beverages/RTD - Aarhus

Location: Viby J, DK

Are you up for developing and executing the Global Cold Drinks Category Strategy in the fastest growing business unit in Arla? This is an unique opportunity to be part of the Milk Based Beverages journey to build the future of brands such as Starbucks RTD license and deliver a strong portfolio, sustainability and innovation strategy across our strategic brands.

“You will join a Global Marketing team collaborating closely with the markets and our commercial teams to create and deliver a winning category strategy, at our Aarhus headquarter office. You excel in consumer and shopper understanding, category and retailer thinking and will play a key role setting the direction for our new and existing beverage brands” says Innovation and Portfolio Director for Milk Based Beverages, Daniel Morales-Gonzalez.

How you will make an impact
In the job you will focus on further developing and executing our global drinks category strategy and sustainability agenda. You will:

• Develop a shopper and consumer centric category strategy
• Develop initiatives to drive growth and focus of our category across markets
• Develop new global RTD platforms within existing and new brands
• Generate insights for our innovation pipeline across the category
• Lead and execute great innovations that reflect the market needs and excite both customers, shoppers and consumers
• Work in a close collaboration with Commercial, Brand, Innovation, R&D, Supply Chain, Finance and Market Research teams

You will showcase best practice within category and portfolio management and lead the global category forum securing that the right products will reach and excite our customers and consumers.

What will make you successful
You come with relevant experience from a similar position within the FMCG industry. Further, you:

• have Trade Marketing Experience, with deep understand of shoppers and retailers
• are commercially savvy and results-oriented with a track record of successfully driving brand / category development that makes a positive change for the business.
• are comfortable working with performance, market and consumer data. And translate into insights to drive the growth of our brands or category.
• thrive in cross functional teams and are able to simplify complexity in order to enable swift decisions from stakeholders.

On a personal level, you have a strong combination of strategic thinking and are able to breakdown complexity and trigger solution oriented thinking. In line with this, building strong relationships with markets and stakeholders comes natural to you. You get energy from creativity and collaboration, and have confidence to set directions across functions and with external partners or agencies. You are motivated by working with Global brands such as Starbucks.

What do we offer?
In our team we focus on:

• Further developing our Beverage Mindset and Execution for our category and brands as a Beverage Player
• Brand led innovation; developing new platforms and brands, as well as searching for new strategic partnerships
• Future proofing our business through Health and Sustainability
  

We’re committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you’ll join a market leader who produces household-favorite brands in a way that make things better for our customers, the farmers who own us, and the whole world.

Would you like to join us?
If you want to drive the future of our drinks category and help shape the industry, then seize this exciting opportunity. Please apply as soon as possible. Application will be dealt with on an ongoing basis.

For additional information, please call the Director of Category and Brands, Daniel Morales-Gonzalez, +45 9131 2715.

We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

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Ref.: 92813

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