Web & Search Marketing Lead

Are you ready to be at the forefront of a digital evolution? Bavarian Nordic is paving the way for a new era of growth, and we're seeking exceptional talent to join us on this exciting journey.

As a pioneer in this transformation, you'll have a unique chance to create a lasting impact in two critical digital domains: Web & PPC. This role spans various responsibilities, requiring the ability to manage multiple projects concurrently, prioritize effectively, and skillfully leverage agency support. Our approach focuses on a strategic buildup and prioritization of initiatives, ensuring steady and impactful progress.

This role is designed for someone not afraid to roll up their sleeves and dive deep into the work. You'll be pivotal in driving new customer acquisition through a broad spectrum of web and PPC-related tasks. This position is both strategic and hands-on, requiring a blend of big-picture thinking and direct involvement in our projects. Your contributions will be crucial to our digital transformation journey, demonstrating leadership and a willingness to engage directly with the challenges at hand.

By joining our team, you'll become part of the newly established digital Centre of Excellence, playing a key role in shaping Bavarian Nordic's digital future. If you're a skilled and dynamic individual looking to drive digital innovation, apply now and be part of the Bavarian Nordic digital transformation story!

Responsibilities:
Web

• Lead the creation of the global web strategy for HCP and patient portals, staying updated on industry trends and emerging technologies
• Own & evolve the commercial websites portfolio & ecosystem (currently about 20 websites worldwide)
• Develop and manage a cohesive web content strategy, collaborating with content creators
• Analyze SEO performance, identify improvements, and implement optimizations (on-page, off-page, and technical SEO) to enhance visibility and rankings
• Develop comprehensive web-related KPIs frameworks, dashboards, and regularly monitor performance
• Ensure web design adheres to brand guidelines, usability standards, and best practices
• With the support of an external vendor, administer and maintain CMS platforms (Drupal, WordPress) to ensure smooth operation and user-friendly interfaces. Customize CMS templates, manage user roles and permissions, and oversee content publishing workflows
• Develop & enforce web governance policies, standards, and SOPs, incl. eGDPR
• Provide strategic guidance, training, and support for marketers worldwide
• Collaborate with IT and vendors for optimal web hosting performance and security

SEM

• Develop and execute paid search strategies, guiding local marketers in implementation
• Conduct keyword research, analyze competitors, and optimize campaigns for expansion
• Oversee multiple paid search accounts, monitoring budgets and performance metrics
• Collaborate cross-functionally for effective campaign strategies aligned with business goals.
• Partner with PPC agencies for impactful ad copy and landing page optimization, to implement A/B testing and performance, analyze key metrics, trends, and provide insights in regular reports to stakeholders
• Develop SEM processes, governance, SOPs and provide training on tools and strategies
• Utilize tools like GTM, Google Analytics, Data Studio, etc. for tracking and optimization

Qualifications:

• Minimum 10 years of experience in the required fields
• Pharma industry experience is a must
• Strong analytical and conceptual thinking
• Strong cross-functional, lateral leadership skills and ability to work independently
• Proficiency in CMS platforms (preferably Drupal and WordPress) and web analytics tools (Google Analytics, GSC, etc.), as well as in managing paid search accounts and campaigns (Google, YouTube, Display, etc.)
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Excellent understanding of SEO principles and experience with on-page, off-page, and technical optimization (SEMRush, Ahrefs, Screaming Frog, Sitebulb, or similar)
• Familiarity with GTM, Google Analytics, Google Data Studio, etc., and CRM systems (preferably with Sales Force, Veeva CRM, as well as Marketing Cloud)
• Basic understanding of the programming languages (HTML, CSS, and JavaScript)
• Solid understanding of web design principles and usability standards
• Outstanding project management skills
• Excellent communication and collaboration abilities

This is a remote position, located in the UK, Switzerland, or Germany. You must be eligible to work in any of these countries. Travel required for this role is about 10 – 20 %.

Ready to make a difference?
We eagerly anticipate your application. Please click the Apply button to be redirected to our application form. Please contact Ekaterina Reck, Global Digital Head [email protected] if you have any questions about the position. We look forward to receiving your CV - it is not mandatory to send us a motivating application/cover letter.

Department: Philip Heyman's Allé 3, Hellerup

Lokation: Germany

Application deadline: 06 May 2024