Senior Channel Manager Independent Customers- Innovation Centre Arhus

Location: Aarhus N, DK

Do you want to lead the transformation in how we win independent FSR & QSR customers digitally in our European markets? Do you have experience with (digital) sales and marketing and are you passionate about how digital, eCommerce, Data and AI will disrupt and transform the way we do business in Foodservice?

How you will make an impact
“This is the dream job if you want to make an impact. In this job you have the opportunity to become a frontrunner and future proof Commercial Leader in B2B / Foodservice with the responsibility to transition the way we do business today. Foodservice is a strategic growth pillar for Arla Foods and the business receives significant investments to support its growth ambitions.”

says Roelof van Dinter, Channel, Digital and E-Com Director Global Foodservice.

As Senior Channel Manager Independent customers it will be your responsibility to lead and execute our defined Winning Independent Customers Digitally (WICD) strategy in our 7 European markets. Independent customers are defined as Foodservice operators (1-8 outlets) where the owner makes all relevant decisions. You will lead a team of two direct reports and work closely with our Global Foodservice Brand, Category and Digital Ecosystem teams and the Foodservice teams in the markets, according to clear E2E defined roles & responsibilities.

Other roles & responsibilities will be:

• Implement and execute our WICD ‘Attract, Acquire, Grow & Retain’ building blocks: “winning with influencers” and digital lead generation via Paid and Unpaid Social Media, Marketing Automation, “winning the digital shelf” at Wholesalers’ ordering platforms, CRM system and loyalty program;
• Implement and embed Wholesaler Joint Business Planning and Solution Selling as part of WICD execution;
• Lead yearly WICD Operation Business Planning with participating markets;
• Track and follow-up WICD KPIs and align and enforce corrective actions when needed;
• Build WICD Sales Capabilities through WICD Centers of Excellence in above mentioned building blocks;
• Build strong relationships with cross-functional teams;
• Manage campaigning budgets, improve ROI campaigns year-on-year;
• Adapt and implement WICD strategy and ways of working to latest market development, ensuring future proofing and staying ahead of digital and e-commerce trends.

We aim for this role to be placed in Aarhus, but for the right candidate we will be flexible in where they can be located within our 7 EU markets. You will need to have the flexibility to travel approximately 6-9 days per month to Denmark or other European markets.

What will make you successful
We imagine that the ideal candidate has sales and marketing experience doing business with Independent customers and Wholesalers in the Foodservice industry. Alternatively, a candidate would have sales experience with Independent customers and/or Wholesalers in a B2B environment. You hold a master's degree and have (sales) management experience.

Your high level of energy has a positive effect on your environment, enabling you to secure buy-in from the markets and your internal stakeholders. At the same time, you have a disciplined and structured approach to following up. You are diligent and collaborative, as success in this role depends on effective (sales funnel management) processes across teams and locations.

As you will be leading a team of two, you are a skilled people person who knows how to influence and motivate both directly and indirectly, and you enjoy setting direction and to take the lead. Finally, as English is our corporate language, good working proficiency is required.

About Arla Pro
We are dairy partners to chefs, foodservice operators and W/Sers around the globe. Dedicated to bringing restaurants and foodservice businesses the partnership they need for success – whether that means working towards their sustainability goals or helping their business transform.

We made it our vision to create the future of dairy in Foodservice by bringing great food experiences and inspiration, naturally.

Application and contact
If you want to help shaping the future of our Foodservice industry, then seize this exciting opportunity. Please apply as soon as possible as we process applications on an ongoing basis.

If you have any specific questions about the role that are important before sending your application you can write an email to: Roelof van Dinter - Channel, Digital & E-com Director on [email protected]

We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

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