Strategic Marketing Manager (m/f) Wind

Brüel & Kjær Vibro

Udlandet (øvrige)

Strategic Marketing Manager (m/f) Wind Power Brüel & Kjær Vibro is the leading independent supplier of protection and condition monitoring solutions for rotating machinery. Our worldwide network of branch offices and representatives strengthens our coverage and position in all strategic markets. The Strategic Marketing Manager Wind Power is responsible for the development of the sales & marketing strategies that will enable the sales organization to attain or exceed the annual orders plan. He/she is a key contributor to the development of the strategic plan to ensure the continuous growth and expansion of the company. Your tasks • • • Continuously acquire, decipher and prioritize customer requirements in the global Wind Power market Elaborate a market segmentation based on analysis of market and customer needs Quantify the market segments and prioritize them based on assessment of attractiveness and ability to compete • • • • Develop a deep understanding of the competitive landscape Position our solutions within the Wind Power market applying value sell principles Identify potential partners or acquisition targets to strengthen the company‘s capabilities Deploy marketing strategies to increase market penetration and awareness of our products and services while directing the marketing focus toward the high potential market segments Develop tools (collateral, presentations, videos, testimonials, web content, etc.) to assist the sales organization to effectively commercialize our products and services • • • • • Contribute to the implementation of the strategic plan to drive growth and maximize sales and profitability Develop new business models to address the evolving market needs Define effective pricing strategies to maximize margins while remaining competitive Channel emerging market requirements into the organization to drive new product development based on customer needs and desired outcome, including preparing business cases and sponsoring R&D projects Your profile • • • Degree in Marketing, Engineering background desirable Minimum 5 years of sales or marketing experience in B2B in the global Wind Power industry Demonstrated track record of success across wide spectrum of strategic marketing activities including strategic planning, competetive analysis, market quantification and segmentation, Go-to-Market strate- gies, demand creation, pricing, product roadmaps, Voice of the Customer, etc. Knowledge of Condition Monitoring and Diagnostic Solutions for wind turbines a plus Self-starter with the ability to drive and complete tasks with minimal direction Passionate about technology and growing a business Ready to be a champion for the customer Strategic focus and ability to prioritize activities in line with business requirements within the framework of the global company strategy • • • • • • • • • • • • Good balance between technical and commercial thinking Ability to effectively translate emerging customer needs into market potential Curious and driven to discover ways of improving marketing performance Strong analytical skills Work effectively across cross-functional teams Demonstrated capacity for developing and understanding business and marketing strategies Business fluent in spoken and written English essential, German language skills a plus You will receive thorough introduction to the position and will be offered a competitive package. Place of work is Darmstadt/Germany. If you recognize yourself in our description, please send your complete application to our Human Resources Department (). Brüel & Kjær Vibro GmbH | Human Resources | Leydheckerstrasse 10 | 64293 Darmstadt phone: +49 6151 428 1621 | fax: +49 6151 428 1001 | email:

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Løbende ansøgningsfrist

Udlandet (øvrige)
Marketing & Business
Maskin & Design
Sprog, Media & Kommunikation
Teknik & Teknologi
Kommunikation & Media
Marketing & Reklame

Opslag oprettet d. 23.01.2017, sidst opdateret d. 23.01.2017

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