Field Marketing Manager

• Applications are considered on a rolling basis
• Utrecht
• Hybrid

Job Description
It's an exciting time to join us at Lime! As we grow from Scandinavia's favourite CRM and 'customer journey platform' into a dominant player across the Northern Europe, we're ramping up our field marketing organization to take on the giants in the industry. This is your chance to help us expand our brand and business in the Dutch market. Are you ready to make a real impact and join our vibrant marketing team?

Our dedicated teams in the Netherlands are driven by a passion for our products, culture, and a truly dynamic work environment. We’re looking for someone with the ambition and skills to elevate our efforts and bring our message to life for our Dutch audiences. As our new Field Marketing Manager, you’ll work closely with the local sales and the wider marketing teams in other countries, shaping local campaigns to increase brand visibility and generate pipeline and sales for the Lime CRM and Lime Sportadmin products.

Your Role and Impact
You’ll be a key member of our marketing organisation, closely collaborating with our local Dutch teams and the field marketing team to drive own strategic and tactical marketing initiatives. You’re someone who likes a good challenge, enjoys being on the ground, communicating across multiple channels to promote our brand and products and making an impact. You are both strategic and operative, not afraid of rolling up your sleeves to get things done. Together with our group marketing in Sweden, you’ll implement central marketing campaigns in the Dutch market while also localizing them for the target audience.

You’ll manage and lead your own projects; like partnerships, campaigns, send-outs, fairs, events, and webinars. Your creativity and drive will help us engage new audiences, support sales, and grow our customer base. Tracking local performance metrics and setting action plans will also be key to ensuring our goals are met.

Responsibilities

• Develop strategy: shape and execute the local marketing strategy, overseeing budget and resources
• Drive brand awareness: boost our presence among target audience in Netherlands
• Lead demand generation: work with the local sales team to manage pipeline growth
• Expand partnerships: build networks and foster collaborative marketing activities and partners
• Localize central marketing initiatives: implement group-wipe marketing initiatives and campaigns for the Dutch market, localize website (with help of central experts)
• Measure success: monitor and analyse campaign performance, making improvements as needed

Work with great people
Anna-Mari Ewing

Sales Operations Specialist

"If you express your ambitions and what you need, then there are really great opportunities for a career here."

Matilda Alm

Account Manager

"At Lime, I thrive with fantastic colleagues and an inspiring culture. Opportunities to be challenged and grow as an Account Manager make each day exciting and unique."

Terry Ilebode

Software Engineer

"It is all about holistic growth support in all aspects of my life. Lime not only encourages me to be a great software engineer but also provides an enabling environment to become a better person."

Henrik Kjærvik

Head of Expert Services

"The best thing about working at Lime, except for the people of course, is the flexibility and opportunity to develop your own career according to your own ambitions and goals."

Anna-Mari Ewing

Sales Operations Specialist

"Om du ger uttryck för dina ambitioner och vad du behöver för stöd, så finns det stora möjligheter att utveckla din karriär med oss."

Matilda Alm

Account Manager

"På Lime trivs jag med fantastiska kollegor och en inspirerande kultur. Möjligheterna att utmanas och växa som säljare gör varje dag spännande och unik."

Terry Ilebode

Software Engineer

"Lime ger mig ett holistiskt stöd i alla delar av mitt liv genom att både utmana mig som mjukvaruutvecklare och ge mig stöd i min personliga utveckling."

Henrik Kjærvik

Head of Expert Services

"Det bästa med att jobba på Lime, förutom kollegorna så klart, är flexibiliteten och möjligheterna att utveckla din karriär i linje med dina egna mål och ambitioner."

Skills & Requirements
Your Background
A degree in Marketing, Communication, Business Administration, Sales, or a related field would be great, but we’re more interested in your skills and drive to make a difference.

You bring at least 3-5 years of experience in marketing, ideally within tech or SaaS companies. You’re known for your hands-on approach, entrepreneurial mindset, and your ability to work effectively with both sales and marketing teams.

With a keen eye for new ideas and a proactive attitude, you know how to create buzz around a brand. You’re a strategic thinker but also practical, and you’re not afraid to take action to bring ideas to life. Speed and adaptability come naturally to you, and you’re comfortable taking own decisions to move projects forward.

Skills and Requirements
Language: proficiency in Dutch and English (corporate language)

• Networker: comfortable with outreach and relationship-building
• Digital savvy: knowledge of social media, digital marketing, and events planning
• Project manager: skilled in organizing, budgeting, and tracking results
• Cross-functional success: proven ability to collaborate with sales and marketing teams, and other internal and external stakeholders
• Tech tools: experience with CRM, marketing automation, WordPress, Adobe and Office 365

Bonus Experience

• Digital marketing experience
• Agency Collaboration and PR
• Prior work in international settings or the tech/SaaS industry

Your Personality

• Entrepreneurial: visionary with hands-on skills, always ready with new ideas
• Creative and analytical: strategic in thinking, operational in execution
• Self-starter: taking initiative and don’t wait for permission
• Collaborative: a true team player who can network and generate opportunities

Who will you be working with?
You will join a team of six Field Marketers placed in our other markets Sweden, Denmark, Norway, Finland, and Germany. The Field Marketers work closely with the central marketing team at our headquarters in Sweden with expertise in SEO, graphic design, copy writing, product marketing, web development and more. We work closely together on multiple parallel projects and love to bounce ideas between each other. On top of that, we share a passion for music, sporty lifestyle and just having fun together.

What will the recruitment process look like?
We would love if you could join our team as soon as possible, but we are also committed to finding the right match. During the process you will have the opportunity to meet other members of our team. The recruitment process is as follows;

• Initial short interview with HR - digital
• Deep interview with Head of Field Marketing - digital
• Case with Head of Field Marketing and Head of Marketing for Lime Sportadmin - digital
• Meet & greet with local Sales Manager - at our Dutch office
• Final interview with CEO & CMO - digital