The Global Marcom Specialist spearheads the design, development, and execution of multi-faceted marketing campaigns to achieve specified marketing objectives. This role encompasses all aspects of campaign project management, including the selection of tactics, budget oversight, performance tracking, and reporting. The specialist collaborates closely with the Global Marketing Program Manager to establish campaign strategies and goals, and partners with various internal teams and external entities for the creation and implementation of campaign assets.
The ideal candidate will have a formal education in marketing and 8+ years experience in a marketing, branding, or marketing communications role. The ability to thrive in a large matrix organization and strong interpersonal and communication skills are important for success in this role.
Responsibilities :
Work closely with Global Marketing Program Managers and Global Marcom Specialist colleagues to develop the global campaign strategy and design
Work with Global and Regional Marketing Program Managers to identify, develop and implement an effective campaign design to meet key business objectives and additional KPI’s (per the annual operational plans)
Ensure adherence to Agilent brand and design standards and consistent messaging across programs, campaigns and deliverables
Leads the development and delivery of all campaign assets such as eDM, landing pages, multi-media, media, web pages, key sales collateral (brochures, flyer) and campaign announcements on time and on budget
Work with Agilent internal groups and external agencies for development, localization and implementation of campaign assets
Track and analyze campaign performance metrics to continually optimize campaign outcome. Provide monthly campaign dashboard to monitor campaign effectiveness and provide recommendations to optimize results
Review and discuss campaign strategy and results with global and regional MPM and PLs/Segments stakeholders during quarterly marketing planning/review meetings to ensure strategic goals are met
Collaborate with internal clients and stakeholders such as Product and Segment Marketing, Global and Regional Marketing Program teams, and external partners to facilitate quality and timely delivery of projects
Own campaign budget allocation and cost tracking in Agilent systems to support ROMI analysis
Maintain projects and documents in Agilent databases and content management systems
8+ years of marketing and/or marketing strategy and communications experience
BA/BS or equivalent experience in Marketing, Marketing Communications
Proficient in various Marcom tactics including demand generation, advertising, PR, and social media, direct marketing, E-pushes, print mailings, customer events, social media
Excellent project management and organizational skills. Experienced in coordinating external collaborations across time zones
Previous experience and the ability to work as part of a virtual distributed team and organization
Skilled in leading multiple deadline-oriented projects, handling interruptions, and finding creative solutions for complex issues
Knowledge of graphical software and html editors (Adobe Photoshop, Dreamweaver, InDesign, Illustrator)
Proficient in Microsoft Office, translation technologies, content management systems, and other enterprise solutions
Ability to give clear, concise and constructive feedback to both internal and external resources
Exceptional English communication skills
Experience with Marketing Automation considered a plus
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Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases.Agilent Technologies, Inc., is committed to diversity in the workplace and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email [email protected] or contact +1-262-754-5030.For more information about equal employment opportunity protections, please visit www.agilent.com/en/accessibility.Location: US-DE-Wilmington
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