This is your opportunity to join the Global Commercial Marketing Programs team – a high-performance team that brings products, solutions and breakthrough marketing approaches into the market faster and more efficiently than ever before at Agilent Technologies. This position offers the opportunity to blend your business, creative and technical savvy to develop and manage global marketing programs in support of the company’s sustainability products and solutions, product, segment and executive leadership functions and geographies to lead cross-functional teams in marketing program identification, development, and execution for successful promotion and revenue growth with a focus on solutions that support our customer's sustainability goals.
This individual contributor role requires a strong understanding of marketing program strategy development and campaign design; demonstrating the ability to translate Agilent’s objectives to drive awareness, engagement and demand for sustainable products and solutions.
Responsibilities:
In partnership with commercial marketing, brand and PR, create innovative marketing program and campaign strategies to support awareness and demand generation goals by offering sustainable workflow solutions that meet customer needs
Collaborate with Regional Marketing Program Managers, field and channel partners to analyze related competitive information, market and customer data; facilitate effective program development that meets multi-regional needs; ensuring global efficacy of programs and aligned execution
Collaborating with Segment Marketing managers, Product Marketing Managers, Brand, PR, Corporate Environmental Social Governance (EGS) and Marketing Communications professionals to develop strategic customer-centric messaging and positioning that is translated into marketing collateral, promotion and commercialization plans
Performing financial analyses and building cases for programs; identifying target audiences and offers for a program; working with Marcom to develop program plans and the appropriate marcom mix; define content requirements to support the customer buying journey and digital engagement activities
Defining Agilent.com sustainability messaging, content requirements, SEO, SEM and Social Media strategies in partnership with the Commercial Marketing Brand Organization
Measuring and evaluating the short- and long-term impacts and return on investment of programs. Implementing corrective actions and continuous improvement of program strategy and design, as the need arises
Bachelor’s or Master’s Degree in Chemistry, Marketing, Business Administration or equivalent
Post-graduate and/or certification in Marketing may be required
8+ years marketing experience for entry to this level
5+ years of demonstrated results in a commercial marketing role
Demonstrated commitment to sustainability efforts worldwide recommended (professional or personal members/associations)
Experience developing B2B marketing programs and campaigns to drive awareness, engagement and demand
Proven results orientation, including developing fact-driven, business goal focused plans that align with strategic objectives
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The US pay range for this full-time position is $127,680.00 - $235,410.00/yr, plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum new hire pay for the position across the relevant US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Additional details are available at: https://careers.agilent.com/locations/americas/united-states/
Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases.Agilent Technologies, Inc., is committed to diversity in the workplace and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email [email protected] or contact +1-262-754-5030.For more information about equal employment opportunity protections, please visit www.agilent.com/en/accessibility.The salary range for this position may differ based on your actual work location.
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NoLocation: US-DE-Remote Location
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