Sr. Marketing Innovation Manager

LEGO Koncernen


Denmark, Billund


Job ID



Can you imagine a job where nothing is impossible? Where every idea is playful? And where blue-sky innovation and creative thinking will bring to market products and experiences for one of the world’s most iconic brands and make kids jump for joy?
You’re picturing a role in our Creative Play Lab (CPL), where you could make your mark on worldwide projects and be a key driver of turning big ideas into real opportunities for the LEGO Group to invest in.

Core Responsibilities
This role will be driver of key strategic projects and initiatives in CPL that are being developed to become new big launches for the LEGO brand in the future (2021+). Being based in Billund you will:
• Drive CPL projects successfully forwards as marketing lead or product owner for key projects for the future LEGO portfolio (creating projects with yearly big business and innovating LEGO play, go to market and business models).
• Create new ways of working with marketing for the LEGO group in early development.
• Lead business model innovation of market sizing, business cases, product assortments as well as creating new revenue streams based on new service economies.
• Lead the innovation of consumer engagement drivers that creates new exciting play experiences and new ways to create talk of the school yard.
• Lead the innovation of go to market models such as launch strategies, market and channel penetration, pilots etc. etc.
• Making project teams productive, fun and visionary both as a informal leader and member of the team – through both physical and virtual influence.

Play your part in our team succeeding
Creative Play Lab is The LEGO Group’s primary product and experience innovation department. Our role is to build radically new, big & fun LEGO experiences that delight and inspire the builders of tomorrow.

Our work become the cornerstones in creating a strong, global portfolio, but at the same time we experiment with new initiatives that prepare the LEGO brand and business for tomorrow.
The key words that describe our teams and the mindset we work with are: Open, Curious, Hands-on, Fun, Get-it-done. Our teams of innovators are currently working out of Billund, London and Los Angeles and the ambition it to build up strong innovation hubs in Singapore and London.

Do you have what it takes?
• 2 years entrepeneurship/incubator/start up experiences: Having worked inside bigger organisations innovation teams or having worked with starts ups is requirement.
• +8 years digital marketing ecosystem: Proven ability to engage and acquire consumers/customers
• Needs to have proven evidence of having driving innovation across both the harder (business) and more creative (products, experiences, communications) side of marketing.
• Proven experience in creating new ways of working within marketing and as such seen as marketing innovation thought leader
• An ability to and willingness to travel 30-50 days per year.
• Fluent in English (written and spoken)
• Formal education is not a requirement, but relevant education (e.g. Masters) within marketing, entrepreneurship etc is a plus.
• Strong self drive
• Excellent team work and collaboration skills

Join the global LEGO family
The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration, and quality – use the APPLY NOW button above or below. Please remember to attach your application and current CV.

I have worked across many areas of the LEGO Group, but have never been more inspired since I joined LEGO Creative Play Lab. How often do you get to work on things that will not only make kids jump with joy, but at the same time feel that you are making the world a little better and shaping the future of the LEGO Group and Brand. The best part is that you get to work with a diverse group of amazingly creative people that you get fantastic stuff done with while having tons of fun.


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LEGO Koncernen
LEGO Koncernen
LEGO Koncernen er en privatejet, familieejet virksomhed med hovedsæde i Billund og globale kontorer i Enfield i USA, London i Storbritannien, Shanghai i Kina og Singapore. Virksomheden blev grundlagt i 1932 af Ole Kirk Kristiansen og med den ikoniske LEGO® klods er virksomheden en af verdens førende producenter af legemateriale.

Aastvej 1
7190 Billund
Logo: LEGO Koncernen
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