Product Marketing Manager


Udlandet (Sverige)

Product Malmö, Sweden

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Our Product Marketing Manager will be a key position to ensure APSIS' products and business value are efficiently communicated to the market. You will be responsible for APSIS' product communication strategy, such as development of Positioning, Customer Profiling and Key Selling Points for the different products. Another area of responsibility is to ensure efficient communication through content creation such as website information, product sheets, webinars, blog articles and technical white papers. You will be working both strategically and very hands-on, from initiative to live communication across channels.

This role is perfect for a very technical person, knowing a lot about the software industry and who really likes to write about and explain those things to others.

Your responsibilities

  • Develop product communication strategy for existing and new products with positioning, customer profiles, key selling points and driving forces for different target groups and how to communicate with these - in collaboration with CPO, CMO and CCO.
  • Overseeing all customer facing communication coming from the Product team and ensure the content about our products are marketed correct and supporting the APSIS’s vision. Typically done as smaller or larger cross organisation projects.
  • Competitor and industry intelligence in close collaboration with the local country managers. Gather and keep up to date with industry trends, competitor’s communication.
  • Manage smaller and larger project end to end.


  • Relevant experience within e.g. technical product marketing or technical journalism alternatively an engineer or technical writer who want to take the next step into a role closer to marketing.
  • Deep knowledge of software and software functionality. Can easily write about topics around email marketing, marketing automation, big data, integrated marketing, E-commerce etc.
  • Understanding of marketing frameworks, such as positioning statements, target groups and Key selling points.
  • Excellent communication and writing skills in English.
  • Project management skills and experience of collaboration with different stakeholders and a variety of personalities.

Key Personal skills
We are seeking a driven, energetic and humble person with great technical knowledge, excellent communication skills and a solution-oriented mindset.

Easy to collaborate with, open for change and up for the challenges of a company targeting mid market customers in a fast moving industry.

We offer
We offer the chance to be part of an exciting journey with a company that is making large investments into our next customer data platform and a strong Nordic brand and presence, appreciated by our customers.

This position can either be placed in Malmö or Copenhagen.

How to apply
Please apply by providing your CV and a brief motivation letter as soon as possible. We will hire as soon as we find the right person.

Do you have questions about this position? Please contact

About us
At APSIS, we believe in enabling great marketing for our customers. As the leading provider of marketing solutions in the Nordics, our goal is to enable and simplify the workloads of our many global clients every day. We do this by creating simple yet scalable tools within digital marketing, including data management, targeted emails, lead management and e-commerce recovery. At the end of the day, it all comes down to one thing: our clients’ marketing success is our success. And we’re proud to be there for them, every step of the way. ...Intrigued? Find out more at

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Udlandet (Sverige)
Marketing & Business
Sprog, Media & Kommunikation
Teknik & Teknologi
Data & analyse
Internet & Multimedia
Kommunikation & Media
Marketing & Reklame

Apsis - hurtigt overblik

Islands Brygge 39, 3. sal,
2300 København S
Logo: Apsis
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