Product Marketing Manager

Siteimprove A/S

Fuldtidsjob
Udlandet (Norge)
Udlandet (øvrige)

Marketing Copenhagen, Denmark

Description
Looking for a way to use your passion for product marketing and join forces with a team full of creative and strategic brainpower? If yes, we’ve got an empty chair waiting for you to claim and start assisting Siteimprove’s continuous growth worldwide!

Responsibilities
Main goals and responsibilities are to accelerate product growth by:

Championing the Customer

  • Coordinate and execute customer research for defining and validating key product hypotheses, such as product-market fit, definition of target customer, pricing strategy
  • Create competitive overview of industry and products with deliverables such as communicating product differentiation.
  • Develop buyer persona and customer segmentation as a resource for product development and marketing programs.
  • Collate and deliver regular stream of customer product feedback such as support issues, sales feedback, Gong and other channels to the Product Units.

Communicating Product Value

  • Develop product messaging and positioning framework leveraged internally for content, support and sales to ensure consistent outbound message.
  • Together with Product Experts, train Product Development, Sales and Marketing on who the customer is and how the product helps them.
  • Develop and internally coordinate marketing launch plans (go-to-market plans) to ensure consistent messaging. Provide all stakeholders (e.g., release management, sales, marketing, support) with what they need from a product communication perspective.
  • Create content and collaterals communicating product value: website product pages, product-sheets, videos, etc.

Driving Product Distribution

  • Share customer and product knowledge with different departments to help choose the most effective distribution approach and channels (e.g., ensure that marketing creates assets relevant to the target audience, that sales focuses on what’s relevant to the target audience, etc.)
  • Provide ownership and accountability for overall performance of product marketing efforts, such as marketing/agency coordination and performance metrics.
  • Monitor the performance of the distribution channels and suggest corrective measures to ensure top performance.
  • Oversee and utilize Product Experts for marketing programs such as webinars, offline events, marketing campaigns often in collaboration with other functions

What We Require of You

  • You have at least 5 years’ experience developing marketing plans, and executing and tracking go to market campaigns, preferably in B2B / Software-as-a-Service (SaaS) technology company with progressive growth or equivalent
  • You have a deep understanding of market and audience segmentation.
  • You master modern storytelling by building narratives, targeted to customers and/or partners, to Create an emotional connection that drives demand and brand reputation.
  • Knowledge and experience with web accessibility, analytics solutions and SEO tools is a plus.
  • Master's degree in Business Administration, Communications, Marketing or related field, or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities.

What You'll Love About Us
Siteimprove is a Danish-founded multinational company with over 500 employees worldwide. In addition to our headquarters in Copenhagen, we have offices in Minneapolis, London, Berlin, Vienna, Amsterdam, Oslo, Sydney, and Toronto, and our customers are spread across North America, Europe, and Australia.

Even though we’ve grown rapidly since our foundation back in 2003, we’ve maintained our entrepreneurial spirit and strong feeling of togetherness. Read more about the Siteimprovers and our inclusive and global “work hard, play hard” culture in this section here: https://careers.siteimprove.com/culture/

We also offer amazing perks!

  • Great and Inspiring Company Culture. We are passionate, innovative and people-centric. We’re consistently named as a great place to work across the globe.
  • Amazing Kitchen Staff. Our celebrity head chef and his kitchen staff cook delicious lunch for us every day. There’s always cake on Fridays and on special occasions and celebrations (which, luckily, is quite often). Naturally, we offer free coffee, free sodas and free fruit ad libitum, plus there’s opportunity to buy food to take home at extremely reasonable prices.
  • Outstanding Office Location. We are located in the heart of Copenhagen in a beautiful building sometimes referred to as “the Palace” by our employees.
  • Own Friday Bar & Beer Brewery! We brew our own beer, and on the top floor, we have our very own Friday Bar with quality beverages(also the stuff that we brew…). In the summer, we may take the party to our cozy courtyard for barbecuing in the sun.
  • Coding Club, Events, and Workshops. The Coding Club meets weekly (pizza and beverages on the house), and we regularly throw in-house events and workshops.
  • Corporate Social Responsibility. We do various activities to be a good corporate citizen, and we are very proud to be a socially responsible company, internally and externally.

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Fuldtidsjob
Udlandet (Norge)
Udlandet (øvrige)
Marketing & Business
Samfundsvidenskab
Data & analyse
Internet & Multimedia
Kommunikation & Media
Marketing & Reklame



Siteimprove A/S - hurtigt overblik


Siteimprove A/S
Siteimprove A/S
Headquartered in the heart of Copenhagen, Siteimprove is a Software-as-a-Service company that makes life easier for thousands of web masters and editors around the world.

Placering
Sankt Annæ Plads 28
1250 København K
Logo: Siteimprove A/S
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