Conversion Marketing Specialist UK

DFDS a/s

Udlandet (øvrige)

We are looking to recruit a skilled marketing professional to join the Conversion Marketing team as Conversion Marketing Specialist.

Principle Accountabilities include:

  • Support the production and delivery of all onsite, app, game and personalisation content for the ongoing improvement of performance across the site.
  • Support SEO development across language and location.
  • Liaise with all web, SEO, app and game development agencies.
  • Support where needed the development of strategy and planning for content, SEO, CRO and personalization to inspire and convert potential customers through conversion marketing initiatives.
  • Ensure delivery of campaigns and projects on time and accurately.
  • Ensure conversion activity is integrated across marketing functions.
  • Support colleagues in Digital functions to ensure effective digital content, conversion and SEO tooling and technology.
  • Remain up to date with the latest tools and best practices in online conversion industry.
  • Ensure all software releases are tested in UAT and feedback is provided to relevant teams before planned release.
  • Lead on selected projects as and when needed.

Skills and Experience required:

  • Skilled digital marketing professional with minimum of 2 years’ experience in web/CMS management, onsite SEO, CRO activity and understanding of personalisation.
  • Experience of multiple language digital marketing activity across websites.
  • Knowledge and understanding of travel and digital marketing industries.
  • Excellent communication skills.
  • Marketing, Digital or Business degree or professional marketing qualification desirable.

To Apply:

If you feel that you meet the competencies and criteria as detailed above and you would like to apply for this position, please send a Letter of Application stating why you think you are suitable for this role along with a copy of your CV to

The closing date for applications is Wednesday 21 August 2019

Job type:

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Expected Start Date:


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Udlandet (øvrige)
Internet & Multimedia
Kommunikation & Media
Marketing & Reklame

DFDS A/S - hurtigt overblik

We move freight and passengers on ferry routes in Europe, and provide transport and logistics solutions for a wide range of businesses.

Sundkrogsgade 11
2100 København Ø
Logo: DFDS A/S
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