Director, Brand Marketing (Gastroenterology)

Ferring Pharmaceuticals A/S

Udlandet (øvrige)

Director, Brand Marketing (Gastroenterology)

Job Title:

Director, Brand Marketing (Gastroenterology)Job Description:

Ferring Pharmaceuticals is a globally recognized, research-driven, biopharmaceutical company with more than 65 years of history. Headquartered in Switzerland, Ferring is privately owned with approximately 6,500 employees in nearly 60 countries. In the United States, Ferring identifies, develops and markets innovative products in the fields of reproductive health (infertility), urology, gastroenterology, endocrinology, women’s health (obstetrics/gynecology), orthopedics and Oncology. Ferring’s US operations employ approximately 900 people.

People Come First At Ferring. The Ferring Philosophy places people at the heart of what we do. This guides our relations with patients, physicians, employees, and other stakeholders. We invite you to share our passion for people and the power of science.


See Responsibilities and Requirements below.

Therapeutic Management

  • Advise Senior Management on market trends and competitive information in therapeutic markets
  • Accountable for the revenues and expenses of assigned brands
  • Develops quarterly and annual sales forecasts, managing operating plan budget and expenses and bottom-line profitability to include pricing recommendations to management
  • Presents business plans to Senior Management
  • Perform analysis in product preferences, potentials, sales coverage, market size etc.
  • Prepare forecast and make recommendations on new product opportunities
  • Organize information to assist in analyzing future products and present findings to management
  • Develop and communicate sales forecasts on a monthly basis to Production Planning


  • Leads and motivates a team of marketers
  • Leads the cross-functional brand management process including the development of brand positioning, concept development, targeting, segmentation, market research, and other marketing activities to ensure brand success
  • Communicates clear goals and objectives throughout the corporation to ensure timely and quality results; includes frequent oral and written communication with divisional and corporate management in order to gain support for the business plan; advises management of identified opportunities or problems as they occur and their potential impact on corporate objectives
  • Ensures marketing group is in compliance with SOP and budget

Strategy development

  • Develops strategic brand plan and sales forecasts
  • Ensures that the brand strategy is translated in an effective annual tactical plan
  • Work with agencies to execute communication strategies
  • Participate in establishing pricing policies. Maintain up-to-date files on competitor’s products and pricing. Understand the impact Medicare has on product pricing

Field Force

  • Assist in the formulation of key training programs for sales representatives.
  • Maintain contact with the field force, attending sales meetings and working with field sales management to ensure marketing activities and sales needs are fully aligned


  • Takes ownership for key customers of the brand
  • Represent the company at industry seminars, conferences and congresses

Ferring Internal

  • Collaborates with Global Marketing & other entities of the Americas
  • Serve a lead role representing marketing on projects development teams as appropriate


  • Bachelor’s degree in marketing or life science
  • 8+ years of previous in-line product/account management experience within the pharmaceutical industry
  • 6+ years of US product/account management experience
  • Demonstrated success in the area of product management
  • Launch experience is preferred
  • Strong analytical skills
  • Demonstrated success in meeting financial objectives and increasing profitability
  • 2+ years direct management/leadership experience
  • Completion of at least four marketing plan cycles.
  • Three to four years of collective previous sales, sales analysis, and or market research
  • experience
  • Completion of at least four major presentation to senior management C-level functions
  • Conducted at least four complete business development/product assessments
  • Excellent communication skills
  • Proficient in Microsoft Word, Excel, Powerpoint
  • Ability to travel frequently (20%) domestic and international

We are proud to be an Affirmative Action/EEO Employer. EOE Minorities/Females/Protected Veterans/Disabled

We maintain a drug-free workplace and perform pre-employment substance abuse testing.

If you need assistance during the application process due to a disability, please email



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