Tracking and Web Analytics Specialist

Better Collective

Udlandet (øvrige)

We are on the lookout for an experienced Tracking and Web Analytics Specialist to ensure that our award-winning websites and marketing activities has a perfect data collection setup.

If you consider yourself a Google Tag Manager & Google Analytics Tracking Specialist, then you should apply for the role as a Tracking and Web Analytics Specialist in the Digital Intelligence Team in Better Collective at our office in Niš, Serbia.

You will be responsible for setting up, troubleshoot and verifying advanced Google Analytics tracking (and other tracking scripts) through Google Tag Manager across all our current sites and any sites we might acquire. You will also be able to configure Google Analytics to ensure that goals, filters, segments, etc. are correct.

The successful candidate is capable of solving even highly complicated tracking issues with Google Tag Manager and Google Analytics and should know their way around tasks as:

  • Building measurement plans with site owners
  • Setting up and verifying tracking through Google Tag Manager and Google Analytics
  • Implementing custom tracking events
  • Implementing non-standard triggers

You should be comfortable with both tagging of new websites from scratch and to do troubleshooting, debugging and migrating already tagged websites.

The same goes for Google Analytics - you know your way around GA and might even be a certified Google Analytics Specialist.

At least you should be comfortable with setting up, troubleshooting, using custom metrics/dimensions/calculated metrics, basic and advanced filters, custom reports, etc.

Some knowledge or experience within programming is preferred since many of the tasks require a thorough understanding of the data layer and communication with developers.

You will be based in our office in Nís and will be referring to Head of Digital Intelligence, who on a daily basis is located in Better Collectives Headquarters in Copenhagen, Denmark.

If you have any questions about the position, you are welcome to write to Head of Digital Intelligence, Jacob Hartung at Jhartung(a) You can find the contact information under “Contacts” in the sidebar on the right of this page.


We are looking forward to hearing from you as soon as possible, the final deadline is the August 30th 2019. Please use the “” button to submit your application and CV, please note that we only accept applications in English. Please submit your CV and cover letter in PDF.

Start date: As soon as possible

Important note: No admissions for remote work will be considered.

Still carried by the entrepreneurial spirit that founded the company in 2004 we use the passion to constantly develop the company. Not burdened with complex work processes we encourage an open and informal environment and strong unity.

Better Collective is the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities. We enrich the betting experience by giving the users the ability to easily research, identify and find the best odds on thousands of events.

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Application deadline:

Expected Start Date:

Nis, Serbia

Jacob Hartung

Company homepage:

Office address:
Sedmog Jula 22 18000 Niš

Better Collective Niš, Serbia
Better Collective is the leading developer of educational platforms within the iGaming industry. Through our products, we aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors.

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Ansøgningsfrist d. 30.08.2019

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Udlandet (øvrige)
Teknik & Teknologi
IT - Software
Internet & Multimedia
Kommunikation & Media
Marketing & Reklame

Better Collective - hurtigt overblik

Toldbodgade 12
1253 København K
Logo: Better Collective
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