Web Analyst Nordic Team Lead, Nordics



Would you like to have a high impact on digital business in the largest bank in the Nordics? We are now looking for a Team Lead for our Web Analytics and CRO capability for Business to ensure growth and synergies in a Nordic team. At Nordea, we know our customers’ needs are changing – and we’re deeply committed to meeting them with the financial solutions of tomorrow. We’re creating an agile environment where we’re harnessing the power of technology – one where you can make an impact. So bring your skills, ideas and unique background. With us, you’ll find plenty of opportunities to grow and make your mark on something bigger. About this opportunity
Welcome to the Web Analytics & Online Optimization team. We add value by supporting business on the collection of online data, providing insights and performing optimization of business. As the Web Analyst Team Lead, you’ll play a valuable role in ensuring performance and driving synergies between the Nordic digital business units, to maximize the potential.

What you’ll be doing:

  • Functional Team Lead for the Web Analytics and CRO capability for Business (no HR responsibility) for 5-6 team members who are embedded in local Nordic business teams
    • You will be a supporting & sparring role to local analysts who use data to identify potential for growth and drive Conversation Rate Optimization initiatives (CRO) in the business area
    • You will be facilitating synergies between insights and optimization gained between the different countries, and ensuring a structured optimization performance across teams, products areas, and countries. Ensuring a common reporting structure, across the Nordics
    • Ensuring the team is continuously up to date on the Analytics and CRO related area, and facilitating the frameworks enabling them to learn and deliver. This in collaboration with other colleagues within our team
  • Providing Ad-Hoc Analysis and Nordic performance reporting
    • As your team members are working on business specific areas, there are needs for supporting them with ad-hoc analysis on business requests
    • Creating a Nordic performance report to demonstrate Nordic and how various initiatives around driving traffic, campaigns and experimentation like A/B testing impact progress
  • Growing self-service data access in the Web Analytics area
    • Providing training in Web Analytics tools to the Nordea group, ensuring that we continuously empower business areas to get maximum value out of data. This will be both online remote and through videos, as well as with on-site workshops specifically tailored to the business area
    • Keeping in close dialogue with the Data Collection & Tools team, ensuring that handover to business on new areas is well delivered and useful reporting is built. These handovers could be within your team but also to stakeholders in other units

You’ll join a growing team who works hard and has fun improving. The role is based in Denmark or Sweden or Finland.

Who you are
Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us. To succeed in this role, we believe that you:

  • Aspire to lead a team and see the value in coaching and feedback, both ways - as a means for professional and personal development
  • Understand that being hands-on is very much a part of a team lead role, and that delegation is a part of identifying synergies in performance
  • Are a high performing individual with excellent analytical and problem-solving skills. You strive for quality and have a structured approach to your work
  • Have strong stakeholder management skills, as well as you lead by example, taking in input from your team and stakeholders to build the best setup
  • Have a high degree of self-discipline and are comfortable with presentations and acting as a subject matter expert either within a training context or when working with your stakeholders

Your experience and background:

  • You consider yourself an expert within Analytics & Optimization, the swiss army knife of online
  • +6 years of experience working in Web Analytics with a heavy focus on analysis and providing insights, either from an agency or business
  • You have a solid understanding of Conversion Rate Optimization and have previous hands-on experience. You have leader experience or strong aspirations to take on the full responsibility as the team grows
  • A strong technical background within the area, understanding how online data works and how to debug it. Ideally you have done your fair share of Web Analytics Implementation in the past
  • Proficiency in excel and data analysis and proficiency with probability and statistics. A degree in Statistics, Economics, Mathematics or Marketing, Data Science or similar. Equivalent years of experience will be considered lieu of a degree
  • You are fluent in English and ideally in one other Nordic language
  • Our primary Marketing Tech stacks consists of: Tealium Tag management, Adobe Analytics, Adobe Target, Adobe Audience Manager, Accutics. Experience with these tools are considered an asset, but it is not a requirement

Given the nature of the role, some travel must be expected to the Nordic countries.

If this sounds like you, get in touch!

Next steps
Submit your application no later than 6 September 2019.

For more information, you’re welcome to contact Nikolaj Bardram – Head of Web Analytics & Online Optimization on +4561627620.

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.

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Ansøgningsfrist d. 06.09.2019

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Nordea is the largest financial services group in Northern Europe with leading positions within corporate, institutional, retail, and private banking.

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