Email Marketing Manager

Bang & Olufsen


Email Marketing Manager


The Most Desired Audio Brand
At Bang & Olufsen, we strive to be the most desired audio brand in the world. For more than 90 years, we’ve developed products that change moods, inspire minds and instil pride in all of us. We are passionate innovators, using our deep knowledge and collaboration skills to solve and simplify complex challenges every day, each of us driven by the profound effect sound can have on the mind. We welcome others that share our passion.

Join us to professionalise, systemise and refine our email marketing efforts as you become Bang & Olufsen’s go-to expert on the topic and owner of all email marketing activities and content.

Your mission
Becoming part of our Digital department in Lyngby, you will bring in your experiences from previous roles and implement basic CRM principles, structures and processes to sophisticate our efforts, increase efficiency and automation, and drive commercial success. Our email marketing includes product launches, brand-level campaigns and much more – and covers our global, local and retail activities.

Working on both an operational, tactical and strategic level, you will:

  • Define processes and engagement models in collaboration with stakeholders
  • Identify and carry out projects to improve performance, e.g. in relation to customer journeys and shopper behaviour as well as content strategies for various product lifecycles
  • Support our CRM coordinator on email content creation, from brief to publishing, and guide Copy and Brand Marketing teams in content creation
  • Collaborate closely with Data & IT to activate segments
  • Balance pursuing commercial interests and remaining true to our brand identity

Your network
As our email marketing has previously been handled by our external CRM agency, you will be one of the first to bring these skills in-house, together with our coordinator. You will collaborate closely with the agency in collecting existing material while establishing a new approach. Various digital managers in Bang & Olufsen will be available to you as sounding boards as you embark on this journey.

What you bring
You have plenty of examples to draw on from previous experience, which makes you confident putting forward recommendations, implementing them and guiding the rest of the organisation. Even so, you have kept your interest in getting your hands dirty working at an operational level.

  • You have a relevant bachelor’s degree and 5+ years of experience with CRM
  • You have multilingual international e-commerce experience and are fluent in English – if you master additional languages, especially French, Korean, Chinese and/or Japanese, it is a bonus
  • You have experience with omnichannel and luxury lifestyle brands in an international setting, e.g. the designer fashion or automotive industry
  • You bring experience with Google Suite (e.g. Search Console and GA), Adobe and OTD

Ready to join the most desired audio brand in the world?
Then send your CV and application by pressing the apply button above. Applications are assessed continuously, so please apply as soon as possible.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Empowerment drives our innovation
We are a company of approximately 900 employees, and that makes us small, agile and gives room for individual flexibility and decision-making – this is how we work best. Our hierarchy is flat, and our communication is open and trustworthy. We believe that constructive feedback makes us grow as individuals and as a company, and our leadership is based on a clear direction and facilitating collaboration across functions and borders. We believe strongly in mutual respect and have a genuine interest in learning from each other.

We are more than just a workplace
Life is more fun when it is shared and experienced with others. We collaborate, create and innovate on a global scale every day, and we celebrate and enjoy life together too. We do Musical Fridays, sports events and get together around good food and celebrate local traditions, all centred around our passion for music.

About the position
Position title

Email Marketing Manager

Position type




Work hours

Kgs. Lyngby

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As soon as possible

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Bang & Olufsen A/S - hurtigt overblik

Bang & Olufsen A/S
Bang & Olufsen A/S
Bang & Olufsen is a global luxury-lifestyle brand founded in 1925 in Struer, Denmark by Peter Bang and Svend Olufsen whose devotion and vision remains the foundation for the company. The rich heritage built around the relentless determination to create products that push the boundaries of audio technology continues to place the company at the forefront of audio innovation.

Peter Bangs Vej 15
7600 Struer
Logo: Bang & Olufsen A/S
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