Web Analytics Expert



Career Opportunities: Web Analytics Expert (47697)
Req ID 47697 - Posted 08/11/2019 - Denmark - Capital Region, Humlebæk - Marketing - Coloplast A/S

Web Analytics Expert
Are you strong in optimising online behaviour and identifying commercial needs, and do you have a passion for digital tracking and data science?

Then we offer a unique chance to drive our digital web analytics platform covering more than 50 countries.

We are moving closer to our consumers
At Coloplast, we wish to empower our users to take control, giving them easy access to our products and to offer predictable and cost-effective care. For many years, we have therefore pursued a consumer channel strategy, and a few years ago, we took this to the next level, deciding to focus on and invest in direct businesses.

Since then, a lot of work has gone into driving this agenda forward, and to further strengthen our efforts, we are now looking to fill 10 new positions both within our commercial functions and our IT organisation.

So, grab this opportunity to make a real difference for people with intimate health care needs and join us in taking the next steps in our exciting journey.

Join Digital Health, Commerce & Platforms
At our HQ in Humlebæk, you will be part of Commercial and Digital Development. Here, you will work alongside a group of digital heroes who are dedicated to our customer-facing digital health platforms. Together, you will develop digital solutions that make it easy for the users to get access to their products.

“We are experts in listening and responding to our markets and our customers’ needs, and we work cross-functionally to achieve our goal of getting closer to our end users. It is an inspiring work environment with a truly global outlook,” explains Director, Digital Health & Platforms, Mette Worsøe Andersen.

Improve customer engagement through web analytics and data
As a web analytics expert, you will be responsible for implementing and updating our digital tracking set-up to generate actionable insights. Doing so, you will collaborate with our Web Development team to create efficient and accurate site tracking. Also, you will:

  • Take care of our Google Tag Manager and/or other tag management tools
  • Develop and maintain reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance
  • Proactively seek opportunities to improve data quality, SEO and operational efficiency
  • Drive creation and improvements of our A/B testing platform capabilities
  • Strengthen test and learn culture by coaching colleagues and educating stakeholders
  • Guide local online managers in our subsidiaries in the usage of our web analytics insights suite
  • Collaborate with other data teams (Analytics, Business Intelligence and Data Science) to improve full funnel data visibility

Experienced web analytics experts
You have a strong commercial understanding and thrive in an environment rooted in digital entrepreneurship. A structured and methodical approach ensures that you can interpret and transform data into specific actionable insights. Also, your interpersonal communication skills allow you to explain data, ensuring that it is understood.

Moreover, you:

  • Have 2+ years of experience working with digital optimisation, incl. SEO
  • Have 2+ years of experience in Google Analytics, Google Tag Manager, Firebase, Power BI and/or Azure Analytics
  • Have knowledge of Excel, R, Python, HTML, CSS and SQL
  • Have the ability to learn new programs/software and skills quickly
  • Have a solid understanding of data, statistics and/or mathematics
  • Have worked with SEO and delivered data-driven impact
  • Are fluent in English in both speech and writing – Danish is not a prerequisite

At Coloplast, we make sure that you can be you. That is why we encourage applications from suitably qualified and eligible candidates regardless of sex, race, ethnicity, disability, age, sexual orientation, gender reassignment, religion or belief or marital status.

If you would like to know more about the position, please contact Director, Digital Health & Platforms, Mette Worsøe Andersen on DKMEWA@coloplast.com.

We will take candidates into the recruitment process continuously, so do not hesitate to apply. This position will remain open until a suitable candidate has been found.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with very private and personal medical conditions. Employing more than 10,000 people and with products available in more than 130 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things. Curiosity works here.

Visit us on Coloplast.com. Follow us on LinkedIn. Like us on Facebook.

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Marketing & Business
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Coloplast - hurtigt overblik

Holtedam 1
3050 Humlebæk
Logo: Coloplast
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