Marketing Manager, LEGO® Mobile Games (Maternity Cover)

LEGO Koncernen


  • Location Danmark, Syddanmark
  • Job ID DK9129
  • Category Marketing
  • Language EN

Passionate about mobile gaming and are you encouraged by helping to define what Digital LEGO play experiences are?
Bring your passion for mobile gaming combined with your focus on insights, digital marketing and partner collaboration and help bring our mobile game development to the next level.

Core Responsibilities
1.Be a key player in our mobile game development team:
• Be part of a cross functional team that drives game and partnership development
• Help on-board new partners to LEGO games internal processes and Go-To-Market opportunities
• Develop high-level branding, positioning and audience mapping for mobile games
2. Plan and support game launches with partners:
• Bring mobile games industry and market understanding into the LEGO product team
• Bring LEGO audience insights to the partner's Go-To-Market planning
• Work with LEGO owned channels to improve impact of partner’s Go-To-Market plan
• Develop live operations plans for mobile games aligned with wider LEGO marketing initiatives from both global and regional perspective

Play your part in our team succeeding
The LEGO Games team is responsible for all games across console and mobile in the LEGO Group. We support the overall digital play agenda across all LEGO brands in close collaboration with external partners. Our ambition is to develop new and exciting gaming experiences that develop and inspire the builders of tomorrow!

You’ll be part of a small agile and cross-functional team based in Billund that collaborates with the world’s best mobile developers and publishers.

Do you have what it takes?
• Hold a degree in marketing, BI or equivalent and are experienced in managing, analyzing and using insights to set commercial goals for mobile games
• You have 2+ years of experience with marketing, insights, and managing partnerships with the mobile gaming space
• Experience in building business cases with realistic insights-based forecasts
• Knowledge in running data driven live operations
• Experience and network within gaming or a related industry
• You are able to handle and prioritize multiple projects of various nature and scope simultaneously
• Strong teammate
• English - advanced

Join the global LEGO® family
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

Build your career brick by brick at The LEGO Group.
“Combining the rich history and play experiences of LEGO® sets together with the fast-paced mobile industry is our core-team function, to deliver on our promise to inspire and develop the builders of tomorrow. Each week uncovers new challenges, that bring together the best parts of previous experiences together with a curious, focused & brave attitude, while each year brings a phenomenal sense of pride in seeing the direct impacts the team has on delivering lift to the quality of LEGO® mobile games.“


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LEGO Koncernen - hurtigt overblik

LEGO Koncernen
LEGO Koncernen
LEGO Koncernen er en privatejet, familieejet virksomhed med hovedsæde i Billund og globale kontorer i Enfield i USA, London i Storbritannien, Shanghai i Kina og Singapore. Virksomheden blev grundlagt i 1932 af Ole Kirk Kristiansen og med den ikoniske LEGO® klods er virksomheden en af verdens førende producenter af legemateriale.

Aastvej 1
7190 Billund
Logo: LEGO Koncernen
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