Conversion Manager, Data & Analytics

Pandora A/S


Created: 19-02-2020

Deadline: 15-04-2020

Category: Digital

Location: Copenhagen, Denmark

Are you passionate about digital products and do you have a strong track record in defining and delivering initiatives to improve conversion/retention? Do you want to be a part of a fast-moving, dynamic and international hub of thinkers, makers and doers? If so, we might have an exciting opportunity for you!

Job description and areas of responsibility:
During 2020, we will build a world-class digital team to ensure digital is at the heart of our business. This new Global Digital Hub will be responsible for designing, delivering and operating digital products and experiences for Pandora’s global business (online and in-store), in order to deliver a genuinely connected experience.

We are looking for a Conversion Manager for Data & Analytics to work with Product Managers to design and implement approaches to increase conversion/retention and other key performance metrics. As Conversion Manager, you will report to the Director of Data & Analytics and work closely with the Product and Market teams to understand, and help them achieve, their goals. In this senior role you are expected to be a credible expert and advocate for conversion rate optimization (CRO) and support the Director of Data & Analytics in coaching other team members.

Furthermore, you will:

  • Manage and develop the backlog of potential conversion rate optimization (CRO) opportunities for Pandora digital products and work closely with Product Managers to refine and add to this backlog
  • Manage the A/B and multivariate testing tools in use within Pandora, working closely with product development squads and coaching them in how to best use the tools and monitoring all tests to avoid duplication / conflict.
  • Act as an internal advocate for CRO and the value of optimization and analytics within Pandora
  • Maintain focus on activities which are linked to key objective of conversation rate optimization, removing obstacles to achieving this
  • Provide regular updates to the digital leadership team and key business stakeholders on new initiatives, data insights and key results
  • Ensure best possible service is provided remaining up to date with new thinking, good practices, trends, and tools in CRO
  • Carry out the footwork on AB testing analysis (pre-testing, post-testing results and deep dive on test results)

Your new team:
Data & Analytics is responsible for creating a data-centric analytical culture and maximising the effective use of existing and new data sources to deliver actionable business and customer insight across Pandora’s digital activities. We value flexibility and informal working, where you are trusted to deliver and to focus on outcomes, outputs and value delivered, not hours spent at a desk in the office. You will report directly to the Director of Data & Analytics and work closely with Product Managers and teams as well as the Digital Merchandising & Optimization Manager and Digital Operations team.

What is needed to succeed:
We are looking for a highly experienced leader with experience in defining and delivering initiatives to improve conversion. Adding to that, we imagine that you have strong business acumen and good level of commercial awareness as well as good stakeholder management and communication skills.

Furthermore, we envision that you have and can demonstrate:

  • Minimum of 3 years' experience in transactional conversion/retention rate optimisation
  • Understanding and experience of key elements that impact conversation e.g. customer journey management, website personalisation, online merchandising, A/B and multivariate testing, customer segmentation, basket abandonment analysis, competitors benchmarking, etc.
  • Ideally had some exposure to Offline Marketing
  • Good delegation and coaching skills – highly comfortable in empowering individuals and development teams
  • Good analytical skills, awareness of key technologies and tools used for Data analysis
  • Experience with Monetate, Medallia, Content Square, Adobe Analytics or similar is preferred

Something about you:
You might be the person we are looking for if you are driven and motivated to create a high performing CRO capability that adapts, develops and grows through continuous feedback and improvement. Furthermore, you are able to inspire and influence teams and senior management alike and you always act quickly and decisively using good judgement in making decisions and performing actions. You understand the value of being a team player and you are good at building business relationships internally and externally with partners and suppliers.

Additional information:
Application deadline: April 15, 2020

Expected start date: As soon as possible

This role is based in the Pandora Global Office in Copenhagen, Denmark. Candidates should be able and willing to travel where relevant.

Did we get your attention?
We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact:

Neil Andrews
Recruiter, Global Office HR
+44 797 378 7498

If you see yourself in the position and would like to become a part of Pandora’s future PLEASE CLICK HERE TO APPLY. We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site

Icing on the cake
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora
Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through more than 7,500 points of sale, including more than 2,700 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 26,000 people worldwide of whom more than 11,500 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2018, Pandora’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).

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Ansøgningsfrist d. 15.04.2020
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