Brand Manager Arla Øko and Baby&Me Organic - Aarhus

Arla Foods amba

Østjylland (Aarhus)

Are you motivated by making a difference on the organic agenda with one of the most important brands in Arla Denmark? Are you ready to gain new insights and test your skills in a diversified and high performance environment? Then this exciting position as Brand Manager in Arla Denmark might be the right opportunity for you!
This is a chance to get to work with several of the key marketing disciplines in one of the biggest marketing departments in Denmark working with some of the strongest brands in FMCG.

We are looking for a Brand manager for the milk category, working with our strong organic brands Arla Øko and Arla Baby&Me Organic, in Arla Denmark. You will join our Marketing department with 50 strong and dedicated colleagues and be part of the milk category team. You will take on a leading brand role from developing communications assets for both ATL and BTL handling media plan and execution activities to strategic thinking and making sure organic plays the right role for Arla Denmark You will be based in Aarhus (Viby) and report to the Category Director of Milk, Anne Kjeldsen.

A leading role in the marketing department
You will be working with a broad range of marketing related tasks and responsibilities, on both a strategic and operational level. You will have a large contact base working with both external partners, different types of internal and external agencies and of course internal colleagues across functions and countries. You will secure that our organic product portfolio and Baby&Me portfolio meets the needs of our customers and consumers and securing that product innovations get in the market. You will additionally play a leading role in defining overall organic strategy and of course be part of defining the future initiatives for the milk category.

Main task will be:

  • Brand responsible for Arla Øko across categories, hereby drive concept, design, communication (both ATL and BTL), media plan and day to day tasks
  • Brand responsible for Baby&Me Organic, hereby drive communication ( primarily SoMe/digital), portfolio management and day to day tasks
  • Drive the organic agenda overall in Arla Denmark
  • Lead selected innovation projects
  • Track and analyse performance

An experienced marketeer - robust, analytical and creative with good cooperating skills
Using your energy and experience, you plunge into all tasks with enthusiasm and a smile. You are strong at building good relationships. Your ability to make the right priorities is excellent, and you never compromise on quality and timely delivery, even when the pace is high and deadlines are looming. Mindset is everything and the will to succeed is key.

As a person you are independent, out-going and use to taking the lead. You have several years of experience, preferable from FMCG within marketing or equivalent. As a knowing marketer, you have experience with developing communication (ATL) and are familiar with the fundamentals of brand building.

As most of your successes presuppose buy-in from your stakeholders, you must excel at structuring your communication in a logical and convincing way.

Fluent Danish both oral and written is a prerequisite.

We look forward for your application
If you want to be part of our journey and help shape the industry, then seize this exciting opportunity as soon as possible. We will on a continuous basis invite for interviews. For additional information, please call Anne Kjeldsen on +45 8938 1484.


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Østjylland (Aarhus)
Fødevarer & Veterinær
Marketing & Business
Marketing & Reklame

Arla Foods amba - hurtigt overblik

Sønderhøj 14
8260 Viby J
Logo: Arla Foods amba
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