Senior Brand Manager Arla Explorers(R) - Global Lead from Arla Denmark - Aarhus

Arla Foods amba

Fuldtidsjob
Østjylland (Aarhus)

Are you an experienced and energetic brand marketer who can drive strong brand performance? And are you eager to build the future of the Arla brand? This is your chance to join us on our exciting journey. As the Arla Explorers Senior Brand Manager you have a central role in developing our modern exciting multi-market Kids brand.

About the job
Arla Explorers is a new Arla sub-brand launched in 2019 in Denmark and the UK with a strong concept of low sugar yet playful dairy snacks for kids age 3-8 years old. From a strong brand base you will have ample opportunity to shape, drive and lead the brand to success in a difficult segment with a strong need of reinvention.

As the Senior Brand Manager Arla Explorers®, you will be responsible for the success of Explorers in Denmark as the Lead Market and for the success across Europe in close collaboration with the local teams. You do this in close cooperation with the MYP Marketing Director in Denmark, the European Arla brand team, local brand teams and agency partners as well as Supply Chain, Finance, Insights and the local NPD teams.

In overview, your primary tasks will be to:

  • Drive the overall brand vision, strategy and plans
  • Lead or lead others in
    • EU campaigns from briefing stage to delivery of final communication assets in the form of 360 campaign toolkits (ATL and BTL)
    • Innovation to ensure strong product pipeline
    • Delivering strong business plans aligned with the overall brand strategy
  • Support the launch of the brand in multiple European markets
  • Secure strategic alignment across markets and key stakeholders
  • Have full marketing responsibility for the Explorers brand in Denmark

Ambitious brand champion with excellent commercial flair
You hold a degree in Marketing, Business Economics or similar and have between 5 and 10 years’ brand management experience. You are passionate about brands and enjoy the entire journey from gathering consumer insights through strategy development to creating break-through communication and innovation. You have strong strategic and analytical skills combined with a global and outgoing mind-set that enables you to work with people across cultures and to create strong relationships and build commitment with all relevant stakeholders. You are commercially driven, and you know how to translate consumer needs into measurable business results.

Application and contact
We process applications on a continuous basis and close the job opening once the right candidate has been found. For additional information, please call Sr. Marketing Director, Arla Denmark Randi Wahlsten at +45 9131 2747

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Fuldtidsjob
Østjylland (Aarhus)
Marketing & Business
Organisation & Ledelse
Samfundsvidenskab
Økonomi & Revision
Ledelse & Planlægning
Marketing & Reklame
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Sønderhøj 14
8260 Viby J
Logo: Arla Foods amba
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https://jobbank.dk/job/1487366/