Få opslag som dette inden alle andre

GANNI US DTC Marketing and Customer Acquisition Director


GANNI US DTC Marketing and Customer Acquisition Director

We're looking for a US DTC Marketing and Customer Acquisition Director for our New York office!


Lead the development and implementation of DTC customer acquisition strategy across the US driving to GANNI.com and owned retail.

  • You will be responsible for putting our customer FIRST and leading a strategy to acquire new customers as well keep our existing community highly engaged.
  • You will own the full strategy from broader brand awareness and acquisition through to precise consideration and activation of our community on a hyper local scale.
  • Your primary KPI’s for success on your role will include: Ganni.com traffic, Retail store traffic, email subscriber acquisition, social media followers, VIP client engagement and spend, ROI/Payback.

Drive US Digital Marketing Initiatives

  • Implement and influence digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display) across US. Manage digital advertising campaigns (SEM, Display, Social, Programmatic) to drive ecommerce activities.
  • Manage social media and SEO marketing campaigns

Own marketing KPIs and growth objectives for the US.

  • Own the US marketing budget with the responsibility to demonstrate incrementally & positive ROI on spend.
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Deliver integrated, 360 marketing campaigns.

  • You will deliver campaigns through the management of local marketing budget, engaging HQ and local teams (performance/paid, CRM) on the most efficient activities to fuel acquisition growth across channels.

Champion the US across the business.

  • You will collaborate closely with key commercial, financial, community and product stakeholders at HQ - acting as a thought leader around serving the US market both internally & externally.


  • You have 6+ years of marketing experience running successful brand-led, data-driven growth strategies within DTC companies.
  • You have a results-driven mentality, with a bias for speed and action
  • You have a deep understanding of the US, including local versus national marketing needs
  • You are comfortable in a startup environment, able to move quickly and wear many hats in a dynamic culture
  • You have a fascination with consumer-facing mobile-first products and are up to speed with latest tech innovation across all social platforms.
  • Strong project management and organizational skills
  • Ability to think and work strategically; able to plan and foresee opportunities and act quickly
  • Passionate about digital marketing. Testing and learning constantly
  • Based in NYC / travel required / Reporting into EVP North America

Please send your application and CV as soon as possible, as we are interviewing candidates continuously.

Application deadline:
05 Jul 2020

Opslaget er indhentet automatisk fra virksomhedens jobsider og vises derfor kun som uddrag. Log ind for at se det fulde opslag eller gå videre til opslaget her:

læs opslaget hos Ganni

husk frist
send til mig
Ansøg inden 2 dage (05.07.2020)
Geografiske områder

Angiv venligst i din ansøgning, at du har set opslaget i Akademikernes Jobbank

Udlandet (øvrige)
Marketing & Business
Sprog, Media & Kommunikation
Internet & Multimedia
Kommunikation & Media
Marketing & Reklame
Få opslag som dette inden alle andre

Ganni - hurtigt overblik

c/o Baghuset Frederiksholms Kanal 4
1220 København K
Logo: Ganni
Efterspørgsel efter nye talenter

Hvilke jobtyper og arbejdsområder udbyder vi normalt og hvor mange nye talenter søger vi efter?


Få mere info omkring vores virksomhed på vores egne websider:


Ganni i Google

Er der andre informationer om os, som du burde vide? Se, hvad en Google-søgning siger.

Karriereprofil i Jobbanken
Opret karriereprofil: Automatiser din jobsøgning med jobagenter, få adgang til nyeste job før andre og bliv synlig for arbejdsgivere med en talentprofil.
nej tak, tag mig til jobopslaget
nej tak, vis ansøgningsinfo