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Communication Strategy Intern (2 positions)

LEGO Koncernen

Virksom - a-kasse og faglig organisation for selvstændige


  • Location Danmark, Billund, Syddanmark
  • Job ID DK9455
  • Category Praktik
  • Language EN

Are in your final year of study in the fields of communication, marketing, public relations, or media?
Then you might be one of the new interns in the LEGO Global Communication Strategy department, based in Billund.We are looking for dynamic team members who are self-starters and have a get-it-done attitude. In the Global Communication Strategy team, you will get a chance to work in the engine room where LEGO advertising campaigns are first ideated, stress-tested, planned and executed. On a day to day basis, we deep-dive into what kids and their parents like, and try to constantly build LEGO love. We are part of the LEGO Group’s internal advertising agency.

We are currently looking for two different profiles:

Social media and creators specialist:
If you have an interest in social media platforms and the talented creators and bloggers who use them, this one is for you!

As the social media and creators specialist intern, you will maintain a global influencer database, ensuring the information is up to date and protected. You will assist in identifying the perfect creator partners for the LEGO Group to work with. You will help managing and briefing the creators and then monitor and report on the performance of these campaigns and partnerships.

We expect you to have the following skills and experience:
• English at a fluent level;
• Knowledge of and experience with Microsoft Excel and Microsoft Powerpoint
• Project Management Skills, including the management of content delivery from social media creators.
• A knowledge of, and experience with using all key social media platforms (particularly YouTube, Instagram, Twitter and Facebook)
• A knowledge of, and interest in bloggers and social media creators

It also helps to have:
• Experience in data management & reporting
• Social Media Management Skills (Knowledge of upload process, Key measurement metrics)
• Talent Management experience
• Adobe Photoshop and InDesign Competency

Communication strategy specialist:
As an intern in our team, you will help the strategists extract key audience insights from data, write creative briefs for our campaigns, as well as define the ecosystem in which they come to life. You will help maintain a global database of campaigns and assets to enable the company to keep track of the content that is created in the LEGO agency. Using our SharePoint site, you will maintain an overview of the strategy projects covered by the LEGO Agency. You will conduct ad hoc research on audiences, media channels and products.

We expect you to have the following skills and experience:
• English at a fluent level; English at a fluent level;
• Knowledge of and experience with Microsoft Excel and Microsoft Powerpoint
• Understanding of how to work with communication audiences and find insights around which to build communication strategies;
• Ability to analyse data and extract key information from it.

It also helps to have:
• Knowledge of a second language;
• Experience publishing a website with SharePoint or a similar platform;
• Experience studying or working in multicultural environments;
• Experience working with media (student newspapers, public social media channels etc.);
• Graphic design skills;
• Experience working with children (in daycares, schools, after school clubs etc).

We know you are here to learn and don’t expect you to know everything, but we expect you to be hungry for knowledge and pro-active when looking for opportunities.

LEGO is an equal opportunity employer and we strongly encourage people from diverse and multicultural backgrounds to apply. If you do not have a student compensation via the state (for example SU in Denmark), you can expect to receive sufficient compensation to cover your cost-of-living expenses during your internship. Unpaid interns can, under certain circumstances, be compensated for their transport or housing expenses.

Due to the uncertain situation the world is currently in because of COVID-19, and the unforeseen consequences hereof, we can only accept applications from students based in Denmark.

The internships are expected to last 6 months, starting as early as September 1st 2020.
If you are interested in this position, please apply at the link below with a CV and short cover letter before August 1st. Please specify in your cover letter in which of the two positions you are most interested.

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Ansøgningsfrist d. 01.09.2020
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LEGO Koncernen - hurtigt overblik


LEGO Koncernen
LEGO Koncernen
LEGO Koncernen er en privatejet, familieejet virksomhed med hovedsæde i Billund og globale kontorer i Enfield i USA, London i Storbritannien, Shanghai i Kina og Singapore. Virksomheden blev grundlagt i 1932 af Ole Kirk Kristiansen og med den ikoniske LEGO® klods er virksomheden en af verdens førende producenter af legemateriale.

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Aastvej 1
7190 Billund
Logo: LEGO Koncernen
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