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PPC Specialist

Better Collective

Are you up to the challenge of playing a key role and contributing to the ambitious growth strategy of one of the fastest growing digital companies in Denmark?

We have an immediate opening for two campaign savvy, analytical thinking traffic acquisition professionals with strong experience in PPC and performance marketing, in particular on the Google Ads and Bing platform.

As Better Collective’s PPC Specialist, you will build, manage and optimise our PPC campaigns across a range of our top igaming brands, including the award winning websites. You will be a key member of the Paid Media Team, controlling large budgets and being accountable for the performance of our paid marketing campaigns in 20+ countries across a range of online platforms.

You will help design and constantly optimise our efforts with the clear aim of finding the best online methods for reaching the highest number of high intent sports betting users, at the lowest possible cost, while simultaneously increasing conversion rates on campaign landing pages. You are also accustomed to managing large marketing budgets and are meticulous in tracking campaign results and reporting on KPIs to stakeholders and management.


  • Expert user of the Google Ads platform
  • Experience managing Google Ads campaigns
  • Ability to successfully run several campaigns at once
  • Has experience with scripts and ad customisers
  • Has an analytical & performance mindset - constantly reviewing and optimising active campaigns towards incremental uplifts
  • A proactive thinker who pays attention to details and acts upon any opportunity
  • Has a holistic business understanding
  • Holds an interest in sports betting


  • You have a few years of PPC experience and have a proven track record
  • Strong knowledge of Google Analytics or Adobe Analytics
  • Worked “hands on” and extensively with Google Ads and Bing Ads (working knowledge of other platforms such as Google Analytics and Facebook is a big plus)
  • Experience with affiliate marketing is a plus
  • Experience with WordPress is a plus
  • Experience with conversion rate optimisation is a plus

We look forward to hearing from you and accepting applications for this position until the 20th of July 2020 via the “Apply Now” - button.

We will process your application quickly and give callbacks continuously until we find the perfect candidate.

Expected start date: as soon as possible.
If you have any questions about the position, you are welcome to contact our Paid Media Team Lead, Jarl Dusabe Hagen.
Better Collective is a leading sports betting media group that improves the global sports betting experience for sports bettors across the world. We create a transparent and safe betting environment through innovative technologies and trusted platforms.

Our ambition is that quality and innovation must also apply to the iGaming industry, and we are determined to set new standards and to take the lead in the market. We are a dynamic, energetic and diverse workplace, encouraging an open and informal tone, strong unity, and high ambitions.

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As soon as possible

Copenhagen, Denmark

Better Collective HR

Jarl Hagen

Company homepage:

Office address:
Toldbodgade 12 1253 Copenhagen K

Better Collective Copenhagen, Denmark
Founded in Denmark, Better Collective still has its headquarters based Copenhagen, next to the scenic Nyhavn. In our HQ, we are 120 employees with +30 different nationalities, working together and across offices to set new standards in the iGaming industry.

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Better Collective - hurtigt overblik

Toldbodgade 12
1253 København K
Logo: Better Collective
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