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Design Specialist – brand & visual communication

LEGO Koncernen



  • Location
    • - Danmark, Billund, Syddanmark
  • Job ID DK9769
  • Category
    • - Marketing
  • Language EN

Are you a passionate design ninja and expert visual communicator?
Here’s your chance to set direction for the LEGO brand and our product franchises’ visual communication globally! Drawn from your ace visual craft, you’ll visualize and capture our well-loved brand and fun product play experiences through engaging design communication and cinematic storytelling.

Core Responsibilities
• Develop brand design and visual identity guidelines for the LEGO brand or any given LEGO product franchise.
• Design from scratch: Conduct research with our Global Insights team and drive innovative communication design projects, from design vision to design direction.
• Collaborate with multiple LEGO Agency teams on strategy, creative concepts, campaign development and creative execution.
• Work with an array of internal and external creative partners to conceptualize and innovate on future LEGO products, play experiences and communication.

Play your part in our team succeeding
The LEGO Agency is one of the largest inhouse agencies in the world with multiple hubs in select locations around the globe, crafting communication to kids, parents and families.
In this role, you will lead the development of future design communication that supports our global markets selling our playful product experiences across all platforms and channels worldwide.

Do you have what it takes?
• Master of Arts in Design, Bachelor’s degree in Communication Design or Traineeship in Design Communication, or equivalent.
• Several years’ experience mastering (Graphic) Design, Visual Identity Development, Brand Development, Visual Communication, Design Innovation or Design Thinking.
• You are a visual futurist seeking to push the boundaries of design and visual communication to kids.
• You must be familiar with design research, applying the latest insights into your work with a love for current design trends and the drive to spot the “next new thing”.
• You are a master presenter taking ownership of both the work and the delivery.
• You thrive working in/with diverse creative teams and you have experience as design project/task lead.
• A forward-thinking collaborator, you are a bridge builder between projects, people and teams, always focusing on the right solutions for the brand and product experience.
• Experience using and applying all the tools of the trade (e.g. Adobe CC, etc.)
• Any additional design tools mastery is a plus but not a must – e.g. 3D software (MAYA, Dimensions or equivalent).
• Interest in other design areas such as product design.
• Design task planning skills in collaboration with strategy and project management is also a plus but not a must.
• A passion for toys, movies, games and art.
• Must be fluent in English.

Join the global LEGO® family
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

Build your career brick by brick at the LEGO Group.

Hear from our Global Head of Design - Design Innovation Team, LEGO Agency…
“ Working as a Design Specialist in the LEGO Agency Design Innovation team empowers you to visualize and bring to life imaginative LEGO stories and creative play experiences, while being part of a huge agency team taking lead on developing future products and brand communication to kids and their families worldwide.”

Wow us with your proudest, iconic and most relevant creations – please include a link to your online folio in your CV. Thank you!

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LEGO Koncernen - hurtigt overblik


LEGO Koncernen
LEGO Koncernen
LEGO Koncernen er en privatejet, familieejet virksomhed med hovedsæde i Billund og globale kontorer i Enfield i USA, London i Storbritannien, Shanghai i Kina og Singapore. Virksomheden blev grundlagt i 1932 af Ole Kirk Kristiansen og med den ikoniske LEGO® klods er virksomheden en af verdens førende producenter af legemateriale.

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Aastvej 1
7190 Billund
Logo: LEGO Koncernen
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