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Digital Optimisation Strategist (CRO)

Better Collective

We are on the lookout for an experienced Digital Optimisation Strategist (CRO) to play a key role in our continuous optimisation of our award-winning websites and marketing activities..

Better Collective is a nine-time Børsen Gazelle winner developing award-winning products with the vision of making gambling entertaining, transparent and fair. In Better Collective we are more than 450 dedicated and talented employees on a global plan and 125 of us are located at our HQ based right in the heart of Copenhagen.

We are looking for a Digital Optimisation Strategist to join our Digital Intelligence team in our Copenhagen HQ. You will be working on optimising our portfolio of websites for higher conversion rates and scaling our experimentation program across the organisation.

Note that if you don’t have experience directly with conversion optimization, but have worked with web analytics, UX research and/or behavioural design, this is likely to be a good fit as well.

There are two characteristics we seek for above all else: you need to have an analytical mind as well as curiosity about people and what drives and motivates them.

Your role as a Digital Optimization Strategist is two-fold: to be a researcher-analyst AND manage optimisation projects.
You will be working closely alongside in-house product owners, content teams, designers and UX experts to ideate, visualise and ultimately execute the optimisation strategies you think up. We believe teamwork is core to our success as conversion rate optimisation experts, and building high-performing teams around every project has become a strong focus point of ours.

Your role as a researcher & analyst is to start any project by gathering and analysing qualitative and quantitative data, understanding business goals, identifying where the business is performing sub-optimally, getting into the head of the user, identifying pain points, and then coming up with ideas and hypotheses to test.

Your role as an optimisation (project) manager is to coordinate the hypotheses testing, whether that be through running A/B/n tests or implementing changes directly and monitoring performance shifts over time. You will also be in charge of gathering and analysing the results, and presenting them to the project stakeholders.


  • You are organized - you do your research and document your findings in a concise way, you know how to structure processes so they work most effectively.
  • You are analytical - you are good at recognizing patterns, extrapolating insights out of data, and measuring results.
  • You are passionate about good user experience and you have a deep understanding of the power of personalization and segmentation.
  • You have experience using Google Analytics and/or other web analytics suites.
  • You are good at explaining complex things in an easy-to-understand-for-all manner.
  • You are curious and are not afraid to ask questions - you have a personal growth mindset and love learning new things.


  • Conversion optimization and A/B/n testing
  • Digital Marketing
  • User Experience & Design
  • User research both qualitative and quantitative, and research tools (e.g. Hotjar)
  • HTML/CSS, Javascript, jQuery
  • Copywriting, Conversion copy, UX writing, Microcopy
  • SEO


  • Work alongside highly competent, helpful and driven colleagues - we are really good at what we do and thrive when contributing to each others’ success and growth.
  • Freedom and responsibility - no micromanaging here. There are deliverables and deadlines, but how you get there is up to you. We do however expect you know how to - and be comfortable with - asking for help when needed.
  • Things move at a fast pace, and that keeps us sharp and keeps the challenges coming. If you love challenges and the feeling of moving forward, this is the place to be.

We look forward to hearing from you and are accepting applications for this position until the 25th of September 2020 via the “Apply Now” - button.

We will process your application quickly and give callbacks continuously until we find the perfect candidate.

Expected start date: as soon as possible.
If you have any questions about the position, you are welcome to contact Head of Organic Performance & Digital Intelligence, Jacob Hartung.

Better Collective is an international growth company working to give customers a better and more secure iGaming experience. Through our products, we will create a more transparent and honest business. Our ambition is that quality and innovation must also apply to the iGaming industry and we are determined to set new standards and to take the lead in the market. We are a dynamic, energetic and diverse workplace encouraging an open and informal tone, strong unity and high ambitions.

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As soon as possible

Copenhagen, Denmark

Jacob Hartung

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Office address:
Toldbodgade 12 1253 Copenhagen K

Better Collective Copenhagen, Denmark
Founded in Denmark, Better Collective still has its headquarters based Copenhagen, next to the scenic Nyhavn. In our HQ, we are 120 employees with +30 different nationalities, working together and across offices to set new standards in the iGaming industry.

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Better Collective - hurtigt overblik

Toldbodgade 12
1253 København K
Logo: Better Collective
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