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SEO Performance Manager

Better Collective

Are you a SEO Specialist who’s passionate about researching Google’s ever-changing landscape, making a real impact on the bottom-line, and staying ahead of the SEO curve? Are you ready to take the next step in your career journey and deepen your competence together with industry-recognised SEO experts? If so, you should join Better Collective, a truly modern, ambitious and fast-growing tech company!

We are on the lookout for a SEO Performance Manager, to help advance our ambitious growth at some of our biggest brands in the iGaming sector. You’ll be a part of a Semrush Award-winning SEO-focused Company.

You will be responsible for ensuring that a portfolio of Better Collective’s biggest brands will perform from an SEO point-of-view. This includes maintaining an overview of rankings, continuously improving the organic visibility of our sites as well as suggesting and following-up on improvements from a content, technical, link, and traffic perspective.

This means creating an SEO roadmap and executing on it whilst ensuring you follow the guidance of product owners and other stakeholders. Working autonomously, being a driver and getting things done are essential for the role.

You’ll also conduct various types of competitor research to gather findings around the search landscape, backlinks, and content factors for different sites and keywords.


  • Conducting technical/content/traffic/ranking/link SEO research of Better Collective websites & competitors
  • Supporting in optimising & reviewing optimisation of content for Better Collective websites
  • Apply competitive analysis learning to the portfolio websites
  • Research and analyse the technical aspect of SEO, suggest improvements, monitor and ensure the SEO visibility is maximal
  • Be the SEO spokesperson for websites appointed to you, and ensure smooth communication with all stakeholders
  • Being on the forefront of SEO innovations and techniques from the industry and ensure Better Collective websites follow these trends

You are a very structured person with a flair and passion for both On-Page and Off-Page SEO. You have hands-on SEO experience (minimum 3 years) and a proven record in optimising websites from different (SEO) angles. You feel comfortable working with multiple projects and people at a time, not losing track of business priorities and the SEO actionables that will make a difference. You are curious to find better, more efficient ways of conducting your tasks and your keen eye misses no errors.

Preferred qualifications:

  • Strong Tech SEO skills with a solid understanding of how search engines work
  • Attention to detail
  • Strong sense of ownership - you make sure tasks get done
  • Ability to see patterns and find insights
  • Experience with all facets of SEO optimisation
  • Strong in Excel/Google Sheets
  • Fluent in English accompanied with good communication skills
  • Basic understanding of HTML/CSS/JS
  • Minimum of 3 year hands on SEO experience (Tech - Links - Content)
  • Experience with SEO migrations
  • Agency experience is a plus (but not required)
  • Ability to translate (complex) SEO problems to business owners

Familiar with the following SEO & Marketing Tools:

  • Google Search Console
  • Google Analytics
  • A keyword research tool
  • A crawling tool, preferably Screaming Frog
  • A ranking tool, preferably GetSTAT or Moz
  • Ahrefs or MajesticAdditional
  • A page speed tool of choice, such as Google PageSpeed Insights, Webpagetest.org or GTMetrix
  • Semrush
  • CognitiveSEO
  • OnCrawl

We look forward to hearing from you and are accepting applications for this position until the 25th of September 2020 via the “Apply Now” - button.

We will process your application quickly and give callbacks continuously until we find the perfect candidate.

Expected start date: as soon as possible.
If you have any questions about the position, you are welcome to contact Head of Organic Performance & Digital Intelligence, Jacob Hartung.
Better Collective is an international growth company working to give customers a better and more secure iGaming experience. Through our products, we will create a more transparent and honest business. Our ambition is that quality and innovation must also apply to the iGaming industry and we are determined to set new standards and to take the lead in the market. We are a dynamic, energetic and diverse workplace encouraging an open and informal tone, strong unity and high ambitions.

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As soon as possible

Copenhagen, Denmark

Jacob Hartung

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Office address:
Toldbodgade 12 1253 Copenhagen K

Better Collective Copenhagen, Denmark
Founded in Denmark, Better Collective still has its headquarters based Copenhagen, next to the scenic Nyhavn. In our HQ, we are 120 employees with +30 different nationalities, working together and across offices to set new standards in the iGaming industry.

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Better Collective - hurtigt overblik

Toldbodgade 12
1253 København K
Logo: Better Collective
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