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Digital Manager

BAT - British American Tobacco Denmark



Job Title: Digital Manager
Job Number: 29333 Country: Sweden
Location: Malmö
Function: Marketing & Sales
Level: Experienced Professional
Appointment Type: Fixed Term

British American Tobacco is looking for a Digital Manager for a 12-month maternity cover. The position is based in Malmø, Sweden and the candidate will report to Head of Brand Activation.

The ideal candidate has a proven track record of developing a digital marketing strategy, implementing digital ecosystem from e-commerce to CRM and optimizing digital presence (social media & SEO). You should have experience in leading and developing people while working effectively within a high performing and diverse team.

You’ll need to be experienced, driven, agile and willing to challenge the status quo and effortlessly switch between offering strategic leadership and day to day hands on operational excellence in a fast paced and transforming environment.

The Team
You will be responsible for a team of 6 people, with capabilities and responsibilities within e-commerce, SOME / Influencers, Digital campaign activation and Paid media.

The Job
In this role you will be developing, initiating and overseeing a long-term digital marketing strategy as well as spearheading short-term digital marketing solutions. Your main responsibilities will be:

Digital Strategy

  • Developing the short-term and long-term digital strategy
  • Ensuring sustainability of the channel from a performance and financial standpoint
  • Collaborating with other departments to manage the overall online presence of the company
  • Constantly thriving to develop new touch points and increasing the reach of the digital channel, providing thought leadership and perspective for adoption where appropriate
  • Establishing clear goals and targets for the organization and the team
  • Ensuring thorough reporting of internal, external and competitors’ digital activities in order to identify trends and insights, and optimize spend and performance
  • Guiding and supporting the entire team with the deployment of the strategy

    Supplier Management
    Identifying and partnering with the right agencies and specialists to increase digital marketing results

    Budget Management
    Planning, tracking and reporting on digital marketing budget aligned with current planning and reporting structurePeople Management
  • Leading and developing a high performance team in a fast paced environment
  • Managing performance, development and career of the digital marketing team
  • Embedding digital marketing as a new channel for the organization

Required competencies
To qualify for the position the candidate must possess a Master’s degree and have experience from the FMCG industry. Additional experience from Media agency is a plus.

The candidate must have a solid commercial mindset, possess analytical skills, be ambitious, courageous, resilient and capable of driving own results.

The ideal candidate for this role holds/is:

  • Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc.
  • Experienced in designing direct to consumer digital marketing strategy including: e-commerce, database acquisition and management, CRM activation, SEO, social media activation, and digital paid media.
  • Minimum of 4+ years of experience in a digital marketing position and preferably experience in people management, though last-mentioned not a requirement.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Strong analytical skills and data-driven thinking paired with a solid knowledge of website analytics tools.
  • Passionate about digital marketing and up-to-date with the latest trends and best practices in digital marketing.
  • Excellent consulting, communication and engagement skills, coupled with the ability to influence senior stakeholders in establishing / delivering digital agenda and metrics to meet strategic objectives.
  • Highly collaborative, with the ability to engage and work in partnership with marketing community within the Business, Region and Globally.
  • Strong personal credibility with ability to build trusted relationships with senior business leaders.
  • Ability, tenacity and drive to navigate through ambiguity and deliver commercially relevant solutions effectively.
  • Proven ability to learn quickly and is committed to self-development.
  • Spoken and written English communications skills.

The starting date is as soon as possible, and we’ll conduct on going interviews. The job post will be removed as soon as we have the right candidate, so don’t wait too long before you submit your application through our global job portal.

Please send your application and CV through our global job portal.

If you have any questions, feel free to send an e-mail to: NEAtalent@bat.com

Working at British American Tobacco Nordics
In BAT Nordics, we have an enthusiastic and passionate culture. We take pride in being a diverse team and to work across functions and markets, utilizing each other’s unique strengths. With over twenty different nationalities, it is safe to say that our work environment is highly international and diverse.

We believe in developing our employees, which is why we have a strong coaching culture, where leaders are instructed and encouraged to constantly coach their employees, so everyone can maximize their full potential.

We are proud of the external recognition we receive each year for our standing as a leading employer in countries worldwide. British American Tobacco is certified as Top Employer in 2019 as a result of the exceptional employee conditions and the way we nurture and develop talent throughout all levels of the organization.

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Job Segment: Consulting, Manager, Marketing Manager, Database, CRM, Technology, Management, Marketing

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BAT - British American Tobacco Denmark
BAT - British American Tobacco Denmark
We are a global tobacco company with more than 200 brands sold in over 200 markets.

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Vester Farimagsgade 19
1606 København V
Logo: BAT - British American Tobacco Denmark
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