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Digital Performance Lead

Better Collective

Are you an SEO Specialist who’s passionate about researching Google’s ever-changing landscape, making a real impact on the bottom-line, and staying ahead of the SEO curve? Are you ready to take the next step in your career journey and deepen your competence together with industry-recognised SEO experts? If so, you should join Better Collective, a truly modern, ambitious and fast-growing tech company!

We are on the lookout for a Digital Performance Lead, to help advance and continuously improve the digital performance of our portfolio of websites across 30+ language markets.

Important note: It is necessary to reside in or near the city of Niš to qualify for this position since the work takes place in Niš. No admissions for remote work will be considered.

Office Location: Niš, Serbia

Office Hours: Full-time, 8-hour workday with flexible hours

The Digital Performance Lead is the main contact and subject matter expert for anything to do with link building knowledge and search marketing, including quality standards and best practices in SEO. The Digital Performance Lead will be responsible for co-creating the off-page SEO strategies across our portfolio of sites. Among other things, it will be crucial to accommodate best practices for linking and ensure that these are lived up to by thorough execution, training, talent development and ongoing dialog across teams and stakeholders.

As our new full-time Digital Performance Lead, you will join a growing Digital Performance team and be responsible for developing and delivering off-page SEO and outreach strategies which will have a positive impact on achieving top SERP rankings for competitive keywords. All this at a very large scale in collaboration with many SEO experts from within the company.

You are digitally savvy with great experience in SEO campaigns and are proactive keeping up to date with the latest updates and trends in SEO. You will be reporting to the Head of Group Digital Performance and drive the agenda closely with colleagues across our different offices worldwide to ensure we continuously create a positive impact on rankings.


  • Assist in the development, execution and oversee the implementation of SEO strategies.
  • Perform SEO analysis to identify the highest impact growth potential for our key performance indicators.
  • Conducting content, link and SEO research of Better Collective websites & our competitors
  • Source, assess & manage freelancers and agencies as well as the costs whilst ensuring SEO best practices are followed by running regular quality checks.
  • Coordinate cross-team projects and initiatives to ensure integration of new knowledge across the team while adding value to the linking strategies
  • Implementing the off-page SEO strategy in key markets.
  • Apply off-page competitive analysis learning to the portfolio websites
  • Execute earned link-building campaigns and content outreach campaigns.
  • Work closely with key stakeholders from different departments across the group.
  • Monthly reporting on off-page SEO efforts.
  • Being on the forefront of SEO innovations and techniques from the industry and ensure Better Collective websites follow these trends


  • Experience in the field of SEO, especially off-page
  • Genuine interest in the online and digital world, and online marketing
  • Researching skills and the ability to seek out business value
  • Knowledge of a variety of SEO tools such as Screaming Frog, Google Analytics, SEMRush, Ahrefs, Majestic, Moz, Google Search Console, Sistrix and CMS products such as WordPress
  • Ability to translate (complex) SEO problems to business owners
  • Strong in Excel/Google Sheets
  • Strong sense of ownership - you make sure tasks get done
  • Ability to see patterns and find insights
  • Fluent in English. Additional languages are a plus, but not essential
  • You are an excellent negotiator
  • High level of integrity (managing large budgets)
  • Hold an interest in automation. Happy to optimise the framework and processes for the team
  • 3+ years of experience in an online marketing agency, or hands-on with SEO driven projects
  • Above-average technical SEO knowledge

If you have any questions about the position, you are welcome to contact Head of Group Digital Performance, Jiri Drkula. You can find the contact information under “Contacts” in the sidebar on the right of this page.

We are looking forward to hearing from you as soon as possible, the final deadline is the 11th of February 2021. Please use the “” button to submit your application and CV.
Please submit your CV and cover letter in PDF. Only applications submitted in English will be considered. Your application will be processed quickly and we will give callbacks until we find the perfect candidate.

Start date: As Soon as possible.

Still carried by the entrepreneurial spirit that founded the company in 2004 we use the passion to constantly develop the company. Not burdened with complex work processes we encourage an open and informal environment and strong unity.

Better Collective is the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities. We enrich the betting experience by giving the users the ability to easily research, identify and find the best odds on thousands of events.

We are more than 400 dedicated and talented employees and our offices are based right in the heart of Copenhagen, Nis, Paris, Vienna, Stockholm, Thessaloniki, Krakow, Lodz, London, Stoke-on-Trent, Nashville and Fort Lauderdale.

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Nis, Serbia

Jiri Drkula

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Office address:
Kralja Milana Trg no. 2 18000 Niš

Better Collective Niš, Serbia
Better Collective is the leading developer of educational platforms within the iGaming industry. Through our products, we aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors.

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Toldbodgade 12
1253 København K
Logo: Better Collective
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