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Manager Market Planning, Television and Entertainment

LEGO Koncernen

  • Location
    • - Danmark, Billund, Syddanmark
  • Job ID DK10643
  • Category
    • - Markeds- og forbrugerundersøgelse
  • Language EN

Are you an experienced media and entertainment specialist with a strong business sense and passion for television programs?
Here is your chance to bring your expertise into the Lego Group to reach more children around the world.

Core Responsibilities
Be a key consultant for markets worldwide, supporting the roll-out of the television format “LEGO MASTERS”

• Consolidate business cases and drive continuous improvement around media-, marketing- & sponsorship investments with the local markets
• Advise on optimizing spend + best suited media platforms/ broadcasters for maximum impact and efficiency of the show LEGO Masters
• Drive synergy and integration of the television format across LEGO owned channels for maximum visibility together with the EP&C marketing lead
• Provide transparency and manage timely communication around local productions and tape sales

Play your part in our team succeeding
Be a part of our global for Entertainment Partnerships & Content (EP&C) team and report to the Head of Global Programming & Synergies- based in Munich, Germany in this newly created role. The team focuses on integrating and amplifying entertainment content across the LEGO organization as well as continuously strengthening our media partnerships.

In this role you are the single point of contact for internal LEGO colleagues to equip them with information and recommendations as the successful television format “LEGO MASTERS” rolls out in their market. As a media specialist you will be advising, driving efficiency and impact. Stakeholders are the local LEGO marketing -, as well as sales & media agency organizations.

You will join a division of The LEGO Group that is creating entertainment content and formats beloved by audiences worldwide, ranging across live action, competition formats, 2D and 3D animation.

It’s an exciting time to join the team and the company, and your role is at the heart of our ambitions to reach more people and inspire the builders of tomorrow!

Do you have what it takes?
Degree in Television/ Media and Business – or equivalent working experience

• 5+ years of experience as a Manager in the entertainment space, working for a media company or broadcaster in an international environment
• Content Distribution experience, having sold entertainment content and coming with a network across TV channels and media platforms
• Strong business sense, understanding media spend and sponsorship deals as well as the value of entertainment TV content. Confident in assessing business priorities and using that assessment to map-out trade-offs and make decisions
• Able to bring in a convincing level of expertise as advisor to global LEGO markets
• Fun loving team-player with a positive attitude in a dynamic environment across cultures
• Proactive self-starter, who can take on responsibility and follow through with tasks and goals
• English Advanced and fluency in additional language(s) or understanding of other languages a plus!

Join the global LEGO® family
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

“You will be part of a global, high efficiency, highly collaborative and fun-loving team of specialists. We constantly seek for innovation in the entertainment space, finding ways to bring our brand to life through content that appeals to international audiences. This is a great chance to shape a new role within a department of diverse functions and talent.


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LEGO Koncernen - hurtigt overblik

LEGO Koncernen
LEGO Koncernen
LEGO Koncernen er en privatejet, familieejet virksomhed med hovedsæde i Billund og globale kontorer i Enfield i USA, London i Storbritannien, Shanghai i Kina og Singapore. Virksomheden blev grundlagt i 1932 af Ole Kirk Kristiansen og med den ikoniske LEGO® klods er virksomheden en af verdens førende producenter af legemateriale.

Aastvej 1
7190 Billund
Logo: LEGO Koncernen
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