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Director of Marketing, Northern Europe Market, Google Cloud

Google



Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • Experience using marketing automation systems, such as Marketo and Salesforce.com.
  • Ability to speak and write in English fluently.

Preferred qualifications:

  • Experience or understanding of the North region, the IT market, and the developer audience. Understanding of the enterprise software purchase cycles in the North region for enterprise, cloud-based subscription market.
  • Experience managing external creative agencies, events vendors, and international projects.
  • Ability to speak and write in German and/or one of the Northern European languages fluently.
  • Computer Science or technical background.
  • Ability to manage demand for pipeline processing and progression.
  • Demonstrated communication and influencing skills in both business and technical situations.

About the job
Google Cloud is looking for a marketing professional to lead our EMEA marketing strategy and operations in the North region (Germany, Alps, Nordics, Central and Eastern Europe). As the Director of Marketing, you'll build and lead a distributed team of professional marketers to drive Google Cloud awareness, new business acquisition, customer development, and user community programs.

You'll help large businesses move fast and innovate with cloud services, from collaboration tools to infrastructure-as-a-service. You’ll shape the future of how technology is used in the workplace and be part of an entrepreneurial team in one of Google’s fastest growing businesses. Your responsibilities will include management of marketing programs from top of the funnel demand generation through customer marketing once an account is acquired. With extended ownership of EMEA business growth goals, you’ll craft and execute programs for large customer businesses with a focus on driving pipeline and business growth. You'll work with the EMEA Executive Leadership team to understand business needs, help develop and execute a marketing plan, engage with our strategic C-level customers, and report on metrics.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities:

  • Develop customer use case stories and build an engaged customer base. Work with Sales teams on scalable enterprise and developer marketing programs across multiple segments, channels, and partners.
  • Inspire the team and deliver growth in the Northern Europe region by attracting and retaining excellent marketers. Grow awareness, familiarity, and perception for Google Cloud in the region.
  • Develop, socialize, and get buy-in to regional marketing strategy and programs. Work closely with global marketing and Cloud Leadership teams while representing the local voice of the customers in the process.
  • Strategize, execute, roll out, and optimize new customer acquisition campaigns and programs both for mid-market and enterprise customers and/or aligned to horizontal and vertical solutions.
  • Enable partners to scale coverage for Google Cloud Services and build community programs to build deep loyalty with end users and advocates.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.

Additional instructions
Note: By applying to this position you will have an opportunity to share your preferred working location for this position from the following: Munich, Germany; Copenhagen, Denmark; Helsinki, Finland; Oslo, Norway; Warsaw, Poland; Stockholm, Sweden
Work location
Munich, Germany

Work location
Copenhagen, Denmark

Work location
Helsinki, Finland

Work location
Oslo, Norway

Work location
Warsaw, Poland

Work location
Stockholm, Sweden

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