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EMEA Digital Solutions Marketing Manager

LM Wind Power


Job Description Summary
The Digital Solutions marketing manager leads all marketing activity of the High Acuity Care (HAC) portfolio. She/he is responsible for setting, communicating, and executing the growth and marketing strategy in EMEA. This includes developing deep qualitative & quantitative insights about the needs, wants and performance of customers, identifying keys to our success, aligning strategy execution across all geographies and driving innovation. The Digital Solutions marketing manager will report strong line to the EMEA LCS Chief Marketing Officer and dotted-line to the EMEA HAC General Manager.

Job Description
Essential Responsibilities

  • Develop and implement a coherent growth strategy for the High Acuity Care Business
  • Define and develop the marketing plan including segmentation, targeting, value proposition, marketing mix, etc., and aligning marketing execution across all EMEA and care areas
  • Ensure customer & market insights to identify market and adjacent opportunities, unmet customer needs and competitive intelligence positioning
  • Drive the marketing plan execution, ensuring alignment with sales opportunities, driving strong execution on demand generation & funnel acceleration campaigns, rigorous NPI commercialization, IB management, among others
  • Develop digital marketing campaigns to increase customer awareness
  • Build solid evidence generation plan to engage with our clients
  • Work with Global Product Marketer(s) to secure product positioning across the portfolio
  • Define strategies for external relationships and commercial partnerships; develop and maintain strong network of customer/KOL relations in alignment to the product marketing organization
  • Partner and collaborate with other businesses to identify points of intersection for new growth opportunities that deliver optimal value

Qualifications/Requirements

  • Bachelor’s Degree in Marketing, Business Administration or related field
  • Solid experience in marketing, product marketing or related field
  • Healthcare industry acumen (preferably in critical and perioperative care)
  • Solid knowledge in Digital Marketing (demand generation, social media, marketing automation…)
  • Direct and/or indirect leadership experience in a cross-functional or highly matrixed organization
  • Experience having owned/shaped/led growth vision and marketing strategy
  • Proven stellar oral and written communications skills
  • Demonstrated analytical and process skills
  • Willingness to travel as needed for the role, up to 40%
  • Fluent in English

Inclusion and Diversity

GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

#LI-KH3

#LI-REMOTE

Additional Information
Relocation Assistance Provided: No

Industry:
Manufacturing



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LM Wind Power - hurtigt overblik


LM Wind Power
LM Wind Power
With over three decades of experience, we have established ourselves as the preferred supplier of wind turbine blades worldwide. In fact, almost every fifth turbine in the world is fitted with LM Wind Power blades. This includes thousands of GE turbines on land and in the sea.

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Jupitervej 6
6000 Kolding
Logo: LM Wind Power
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