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Director of Search & Analytics Strategy

LEGO Koncernen

- Danmark, Billund, Syddanmark

Job ID:

- Analytics, Insights & Business Intellige

Are you seeking an exciting new adventure that will enable you to lead an established team of analysts and search consultants, and drive a global data strategy within our very own internal advertising agency?
Join an innovative Strategy & Analytics department to support the data-led transformation of this creative driven division of the LEGO Group.Heading up a team of specialists you will define the Search and Data roadmap for The LEGO Agency, aligning with partners around the organization, and embedding your effort within the LEGO Group’s broader data roadmap.

Our in-house agency is responsible for crafting and building coordinated comms experiences across all touchpoints: owned, earned, shared and paid, can help lead the creation of the most engaging and effective strategies for kids, adults and brands.

This is a truly unique opportunity to play a meaningful role in building a world-class creative and strategic team, contributing to the exciting way in which we deliver experiences for children everywhere. The successful candidate will be passionate and specialize in the growth and leadership of a critical area, and for a much loved brand!

The exciting journey ahead:
- Set-up a roadmap for utilising search and data as a key function within LEGO’s advertising agency.
- Build support for your roadmap from senior colleagues across the organization, securing its prioritization and funding.
- Manage a highly qualified team of data and search specialists.
- Provide support and development to the team in order to grow the skills and abilities required to successfully tackle new challenges.
- Support bringing new data projects to life and identify key opportunities.
- Support and encourage the wider agency and key internal stakeholders in the field of multichannel communications planning, combining owned, earned, paid and shared media.
- Drive a data led transformation and communicate on your team’s initiative, promoting the use of new tools where appropriate.

What will you already have in your toolbox?
- 8-12 years’ proven track record working in search and/or data roles; 2-4 years experience in leadership of data specialist teams; working in or for international groups.
- Strong leadership skills, with experience in growing and developing a team as strategists.
- Technical knowledge: Big Data ecosystems, BI Tools, Statistical computing (R and/or Python), digital analytics, search tools (ranking, volumes etc.)
- Experience in supporting, and working closely with, senior colleagues.
- Experience in designing new processes, tools and ways of working to deliver coordinated communications.
- Business or statistics related degree.

Nice to have:

- Experience in Toy/ Consumer Goods brands preferred, but not critical
- Excellent presentation skills
- Big team and cross-org collaborations
- Previous experience working in diverse data ecosystems: SAP, Hadoop, Cloud etc.

Join the global LEGO® team
What’s in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

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LEGO Koncernen - hurtigt overblik

LEGO Koncernen
LEGO Koncernen
LEGO Koncernen er en privatejet, familieejet virksomhed med hovedsæde i Billund og globale kontorer i Enfield i USA, London i Storbritannien, Shanghai i Kina og Singapore. Virksomheden blev grundlagt i 1932 af Ole Kirk Kristiansen og med den ikoniske LEGO® klods er virksomheden en af verdens førende producenter af legemateriale.

Aastvej 1
7190 Billund
Logo: LEGO Koncernen
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