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Web Analytics & Martech Implementation Specialist

Tryg Forsikring A/S



Are you good at web analytics and other techniques for collecting data from websites? Perhaps you also have experience with solutions for online advertising, content targeting, or collecting and processing data from online media? If so, read on here - something good awaits you!

Tryg is looking for a new colleague who can help improve Tryg's ability to target content and advertising so that it suits the person on the other side of the screen. In addition, you will be facilitating the collection of data online so that it happens in a standardized and GDPR-compliant way.

About us | Experience a culture of trust, cooperation and co-development
This is the right moment to join us, as we focus strongly on digitalization and innovation of our services and business processes. You will be part small Centre of Excellence team in Data & Analytics as the 3rd addition to the team.

All three of us will focus on helping business units throughout Tryg’s Nordic organization upping their skills and options within the space of online martech, web analytics, adtech, content targeting, etc. Tryg is quite far in this space, and in our team, we aim to be the best at executing, developing, and delivering new initiatives within this space. In other words, you will be at the very forefront of this area.

We work with a high degree of freedom and a high degree of responsibility. Often you will find that it is up to you to define what is most important to work with as well as how and when to do it.

About the Job | Take part in shaping the future of Tryg
As a Tag management expert, your most important task is to help business units and development projects implement and maintain Tryg's solutions for web analysis, data collection, content targeting, and digital marketing. The focus is to ensure that the data produced in apps and on websites is correct, usable, and follows our standards. The role is both technical and specialized, but also quite outgoing and with a large reach and network throughout Tryg's Nordic organization.

It is definitely an advantage if you have experience as a web analyst and preferably experience with the implementation of web analytics tools.

If you have experiences with other forms of marketing technology, such as CRM systems, data management solutions, DMPs, reporting solutions, PPC marketing, or similar please do not hesitate to apply, especially if you have technical flair. The same applies if you have experience as a front-end developer. You will learn a lot in your new role - but we will help you with that. You do not have to know it all from day one.

In summary, the job is primarily about the following:

  • Assist development projects and online departments with the implementation of Tryg's tools and standards for web analytics, advertising, content targeting, etc.
  • Validate existing implementations and help the business owner to fix bugs and improve the implementation. Further, develop and maintain Tryg's data harvest on the web and in apps.
  • Help web departments and development projects to become better at using Tryg's martech, typically through creating data integrations to target communication, obtain more knowledge about the visitors, or deliver this knowledge to the places where it creates value.
  • Setting up experiments with content (A/B tests), working with web analytics, advanced data analyses, setting up advanced flows for data-driven communication in, our CDP and much more.

About you | High drive and pronounced attention to detail
To succeed in the job, it will be a clear advantage if you possess some of these qualities:

  • Thorough, have an eye for detail and are focused on deliveries with a very high quality
  • Some experience with at least one programming language, preferably JavaScript
  • Curious and willing to acquire new knowledge, even when it’s hard to grasp, to begin with
  • In possession of a great drive and ability to work self-motivated

You communicate clearly in English, both verbally and in writing.

The most important thing for us is your personal qualifications for the job and your experience within the area or with a similar area. In addition, you probably have one of the following educational backgrounds:

  • A long or medium-term technical or business education, e.g. from CBS (marketing/communication, IT, or similar)
  • A professional education in online marketing or e-commerce
  • A long or medium-term technical education, such as a degree in engineering or computer science

We look forward to hearing from you!
For questions of a professional or technical nature, you are welcome to contact Martin Vinter at +45 4186 2845 or martin.vinter@tryg.dk.

If you have any other questions about the position, please contact Director Jesper Bæk Overgaard, the department head at +45 3012 2020.

Please send your application as soon as possible and no later than 2 February 2023. We’ll be evaluating applications and conducting interviews continuously, and the position will be taken down when the right candidate is found.

We are looking forward to hearing from you!

Job Requisition ID: 24538

We encourage everyone regardless of gender identity, age, background, disability or origin to apply for the position. We are proud to have high employee satisfaction, strong professionalism and equal opportunities to develop your career in the Tryg Group. Tryg is the largest non-life insurance company in Scandinavia with activities in Denmark, Norway and Sweden. Every day we strive – each in our own way – to create peace of mind and affect the lives of most Scandinavians. Read more at www.tryg.com

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Ansøg inden 3 dage (02.02.2023)
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Tryg Forsikring A/S
Tryg Forsikring A/S
Tryg er et af Nordens største skadeforsikringsselskaber med aktiviteter i Danmark, Norge og Sverige. Hver dag arbejder vi på at gøre forsikring enkelt og trygt for vores kunder.

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