GAME Marketing Manager

Job Description
Join the LEGO GAME team as our next Marketing Manager and take the lead in crafting impactful, dynamic marketing campaigns across our diverse portfolio of games. In this key role, you’ll be the driving force behind our marketing efforts, ensuring seamless coordination and alignment in all Go-To-Market (GTM) strategies. If you're passionate about creating cohesive marketing initiatives and working at the heart of an innovative team, we want to hear from you!

Core Responsibilities

• Campaign Planning: Drive campaign planning across our game portfolio, ensuring overview and visibility for the GAME team and wider organization

• Cross-Functional Collaboration: Partner closely with internal and external teams to help develop integrated marketing communication plans.

• Product Marketing: Support and drive product marketing for a variety of our games, ensuring they stand out in a crowded market.

• Campaign Activation: Support or drive campaigns through collaborations with agencies, internal teams, and partners, ensuring every campaign is innovative, exciting, and effective.

• Operational Excellence: Establish and maintain processes that streamline marketing operations, enhance efficiency, and ensure consistent delivery of high-quality marketing materials and campaigns.

• Partner Management: Build strong relationships with key partners across the organization, ensuring transparency and alignment on marketing initiatives and performance metrics.

• Data-Driven: Leverage insights and analytics to informed decisions around your work

Play your part in our team succeeding
Are you excited about crafting compelling narratives that resonate across campaigns and channels, building strong connections with audiences? Join us on our playful mission to inspire and develop the builders and players of tomorrow. In this role, you’ll be at the heart of fostering alignment and collaboration across the organization—bridging game campaigns with the larger LEGO ecosystem, and ensuring your work connects people, projects, and campaigns seamlessly.

Do you have what it takes?

• Validated Experience: in campaign planning or management within digital products, preferably in the gaming industry.

• Integrated Marketing: Experience in collaborating across company ecosystems to develop and complete integrated marketing programs or campaigns.

• Product Marketing: Experience in driving product marketing initiatives, with an understanding of positioning, messaging, and launch strategies in competitive markets.

• Collaborative Spirit: Natural ability to build strong relationships and thrive in a cross-functional, matrixed organization. Experience in driving transformation across multiple partners and projects is advantageous.

• Operational Thinking: Ability to establish and maintain streamlined processes that enhance marketing operations, improve efficiency, and ensure consistent delivery of high-quality marketing plans, materials and campaigns.

• Candidates with prior experience in children's or young adult digital products, a calm and focused approach in dynamic situations, familiarity with marketing tools and platforms, a strong sense of mission, self-motivation, experience in agile teams, and excellent interpersonal skills will be preferred.

Please note: This is a permanent position based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000018571
• Category
  Sales, Marketing & Product Management