Digital Director - Professional Products Division - Copenhagen

Calling all innovators, disruptors, and dreamers!

Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100-years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet. Do you want to be challenged and developed within your area of expertise? Then you might be just the one we are looking for to strengthen our Professional Products Division as the Digital Director, based in Copenhagen.

Your mission…
As the Digital Director for the Professional Products Division, you are the driving force behind the digital acceleration and transformation across the division. You have in-depth knowledge of the entire B2C digital ecosystem, from Media to Search to CRM & Data to Advocacy and Influence, and you understand how all elements fit together to comprise a full digital strategy. You also lead and upskill the full digital tribe, and act as the voice of digital opportunities and needs to stakeholders across the organization locally and globally (the Nordic management committees, Nordic & Global CMO teams, and the European HQ), and work collaboratively to drive the division forward in realizing the digital ambitions.

You will…
Digital Strategy

• Define the Digital strategy for the division, in line with international guidelines and taking into account local characteristics and specificities
• Strategize the digital transformation and drive the change towards consumer centricity and a data-driven organisation
• Bridge between global stakeholders and cascades key strategic initiatives and priorities into the Nordic roadmap

Media

• Expert on the Nordic media landscape and able to oversee and drive the division level strategy, key priorities, and efficient and optimized media spend, in close collaboration with Brand marketing teams

Advocacy & Influence

• Expert on the creator economy and value creation through strong advocation, and drive this impact with well crafted, strategic and engaging content that fuel conversations

CRM & Data

• Oversee the implementation of CRM strategy and data management

SEM/SEO/SEARCH

• Define SEM and SEO strategy with the division, focusing on priority territories and opportunities to win

E-commerce

• Support E-Commerce growth ambitions, align on core KPIs, data needs and negotiation tactics in collaboration with the E-Commerce Director

Digital apps and tools

• Implement and pilot digital technology and projects
• Own platforms excellence (tagging, SEO..)
• Once tools implemented, ensure smooth functioning and problem solving

Digital Upskilling

• Owns digital upskilling plan for the division in partnership with the Nordic General Manager & Nordic HR

Management

• Reports to Nordic General Manager of the division
• Expert community leader to digital teams in the brands, sharing internal and external best practices: Leads and Animates
• Manages a team of experts across Media, Advocacy, CRM & Data, Owned Platforms

Your profile…

• +8 years experience in digital marketing, with strong ambition to build digital strategies and organizational needs from the ground up
• Able to assess complex structures and needs across the organization to provide valuable insight into how to progress digital within PPD
• Proficient in analyzing performance, developing insights to consistently improve performance and building strategic frames
• Strong competencies across core focus areas, POE media & advocacy, website optimization and traffic driving initiatives, beauty tech, CRM & data capture
• Strong stakeholder management and leadership skills, spar with and build relationships across stakeholders across all levels of the organization
• Excellent interpersonal and presentation skills
• Excellent written and verbal communication skills

We are looking for the Digital Director to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply no matter your gender, ethnicity, physical abilities, age, religion, or sexual orientation.

What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals.

Who are we?
Leading the world in beauty and pioneering the world of beauty tech; we have more than 90K employees across 150 countries on five continents and have a unique international portfolio of 37 brands. The Group generated sales amounting to 41.18 billion euros in 2023, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As the market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your innovation playground.

What we do at L’Oréal always has a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World's most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water, and protecting forests, for the fourth year running. In 2023, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.

Freedom to Go Beyond. That’s the Beauty of L’Oréal.