Marketing Manager (Lab Solutions) Global Marketing & ComEx · DK - Copenhagen

Are you an experienced product marketer eager to make a meaningful impact in the field of MedTech and enhance patient care? Join 3Shape to take lead on launching next generation dental solutions!

If you are motivated working in a global environment, on high-visibility projects, and making a real difference with the products you market, then this may be the position for you! In this role you will be responsible for the product Marketing development and execution of commercial launches, campaigns, and strategic projects for the dental lab segment. You will drive the commercial impact within this area, with focus on delivering cross-functional planning, strategic positioning and messaging, campaign creation and roll-out, creative launch toolboxes, and organizational readiness. You will be working alongside many cross-functional teams, with close collaboration with Product Management, various Commercial teams, and local affiliates.

You will be joining our dynamic ‘Product Marketing & Global Events team’, consisting of 10 stellar product Marketing and Event Managers. Together, we're dedicated to effectively commercializing 3Shape solutions for all customer segments, ensuring organizational readiness across functions, and fostering product communication throughout the organization. Furthermore, the team offers support and facilitates the sharing of best practices with local markets, enhancing product communication throughout the organization.

As a key player in our team, you will be responsible for:

• Deliver product launches for the dental lab segment, from strategic conception to launch roll-out, utilizing best-practice across creative ideation, stakeholder management, and project management.
• Develop competitive value propositions, key selling points, and enticing product messaging.
• Generate insights and trends within digital dentistry to identify strategic opportunities.
• Takes initiative to optimize processes, projects and experiences within Marketing.
• Expertly brief internal and external teams, from product naming, value proposition creation, creative concept, design frameworks, paid and organic media, messaging, and others.
• Responsible for overseeing same teams, reviewing and approving content.

What does it take to succeed?
We envision that you have an ability to foster meaningful relationships and drive positive change across various levels and cultural contexts. A "can do" attitude is essential, coupled with a genuine enthusiasm for cultivating a supportive and collaborative work environment.

Additionally, you have:

• Master’s degree in business Marketing, Communications, Brand, or similar.
• 3-5 years of marketing experience in a global organization.
• High stakeholder-, time- and project-management skills.
• Experience developing complex cross-functional projects.
• Creative marketing toolbox with a clear understanding of activation channels and their impact.
• Ability to translate technical product information into commercially crafted product messaging.

Join us in shaping a company culture that makes Monday mornings worth it.
We are an exciting, visionary, and international place to work. But most of all, we are a diverse group of over 50 different nationalities who all contribute to an awesome company culture. We partake in social clubs, monthly Friday and various in-team activities as well. If that’s not enough, then add on:

• An attractive healthcare package to keep you fit and well.
• Breakfast every day, and a delicious and healthy lunch cooked by our private chefs.
• Good work/life balance e.g., work from home policy for up to 2 days per week.
• A joint purpose: to enable dentists to provide superior patient care to every patient, every time.

Staying true to our values and DEI efforts, we encourage all relevant applicants to apply, and we ask you NOT to add any photos or sensitive information (age, marital status, nationality) during the application process.

We encourage all relevant applicants to apply. We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results, is by welcoming diverse people into our community.

About us
3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn.

Department
Global Marketing & ComEx

Role
Marketing Project Management

Locations
DK - Copenhagen

Contact Dina Rostom Director, Product Marketing & Global Events – Global Marketing & ComEx Related jobs