Marketing Consultant, Business Development & B2B

Requisition ID 2113 - Posted - Denmark - Marketing / Brand / Digital - Associate - Kongens Lyngby, Denmark

Join us to ensure strategic planning and execution of marketing communication and activations with our B2B partners and strengthen Bang & Olufsen’s positioning in the B2B industry, supporting lead generation and delivery on commercial business objectives.

As our new Marketing Consultant, you will join our Business Development & Strategic Partnerships team, who bring our world class audio and technology experiences to partner products and propositions, including some of the largest and leading brands globally. You will work out of office in Kongens Lyngby, Denmark.

Key responsibilities

• Establish Bang & Olufsen as preferred luxury partner in B2B for audio and visual integration.
• Develop and execute strategic marketing communication plans in collaboration with B2B partners to support business objectives and luxury brand positioning.
• Drive lead generation initiatives through targeted marketing campaigns and partner activations to support the B2B sales pipeline.
• Drive end-to-end marketing activation campaigns with partners, including planning, coordination, execution, and performance evaluation.
• Ensure brand alignment and consistency across all partner marketing communication and touchpoints.
• Identify and activate joint marketing opportunities with key B2B partners to strengthen Bang & Olufsen’s positioning within the B2B industry.
• Develop content, messaging, and assets for B2B campaigns and partner communication channels.
• Build and maintain strong partner relationships, acting as a key marketing liaison and advisor for B2B partners.

What you bring
You come with a minimum of 3-5 years of proven experience in B2B marketing, partnership marketing, or brand activation, preferably from luxury lifestyle or design industries.
Moreover, you bring:

• A bachelor’s or master’s degree within business, marketing, communications or a related field.
• Experience in developing and executing marketing communication strategies and co-branded campaigns with external partners.
• Solid understanding of B2B sales processes and the role of marketing in lead generation and pipeline acceleration.
• Effective strategic marketing planning skills with the ability to align marketing activities to business objectives.
• Ability to develop partner marketing activation concepts and translate them into executional roadmaps.
• Excellent relationship management skills with both internal stakeholders and external partners.
• Solid project management skills with the ability to manage multiple projects simultaneously.
• Ability to influence and align stakeholders across different levels of the organization.
• Great communication and presentation skills.
• Fluency in English, written and verbal.

What we offer
Being a part of the Business Development & Strategic Partnerships function, you will work closely together with the wider team as well as our internal and partner marketing teams. The team consists of about 20 dedicated members, who all possess a highly collaborative attitude and welcome new ideas.

With approximately 1.000 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from +55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.

Compensation: Competitive salary and benefits package.
Location: Kongens Lyngby, Denmark.
Start date: As soon as possible.
Travel: Approx. 10-20%

How to apply
Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 20th April 2025.

At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&O's future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!

If you want to know more about the position, you are welcome to contact our Global TA Consultant, Nina Vestergaard on NVES@bang-olufsen.dk. Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Bang & Olufsen has, for 100 years, developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is determined to create products that push the boundaries of audio technology. To this day, every product is still characterized by the unique combination of beautiful sound, timeless design and unrivalled craftmanship.