Digital Content & Online Campaigns Lead

Would you like a global role in a renowned brand, embarking on a new strategy where your role will play an essential part in building our visibility and growing our consumer base?
“You’ll be able to devise a new digital content strategy – and sink your teeth into it. It’s quite an autonomous role, allowing you to look at the process and how we can optimize it to drive the strategy forward” explains Director of Social & Digital Content, Emily Mallon.

Build ECCO’s digital presence
You will step into our ECCO Brand Studio organization in Copenhagen. Here, we craft global branded and commercial content – from brand proposition to creative production, post-production for digital platforms, Social Media, PR activations, and in-store content creation. You will head up our Digital Content and Online Campaigns team of 2 colleagues responsible for designing campaign content and delivering consumer journey strategies.

Specifically, you will play a crucial role in building ECCO’s digital presence. This means you will own and develop ECCO's global online content strategy, from homepage optimization to CRM localization.

In this role, you will be working closely with our Brand Management team, e-Commerce Operations and regional teams. Together, you will bring ECCO campaigns to life, identifying and implementing opportunities to improve online customer journeys, as you:

• Establish and enforce best practices and operational guidelines for the global online campaigns team, while leveraging content performance metrics
• Run projects from concept to completion, handling timelines, resources, and team collaboration
• Handle the Online Campaigns Toolkit to guide regional teams in campaign activation and asset location
• Develop a content plan for each campaign reflecting activation touchpoints, relevant trend references, and commercial focus
• Craft detailed briefs for design and copywriting, coordinating the content creation process, and reviewing copy and design produced by content creators/freelancers
• Conduct research on trend reports and competitors, identifying content and keyword gaps to be addressed

Solid experience in online content management
You possess a strategic yet creative mindset, so you can swiftly conceptualize and translate your creative vision into briefs. Also, your collaborative and communicative skills combined with the ability to spot solutions, allow you to navigate through multiple projects and stakeholders. Moreover, you seek opportunities to enhance complex processes and monitor the effectiveness of the content you produce. Finally, we imagine that you:

• Have solid experience in online content management, with both a global and regional perspective and may hold a BA in Marketing, Communication, Digital Design, or related field
• Are proficient in Figma and have good visual design skills
• Have a solid understanding of e-commerce content performance metrics and experience with e-newsletter marketing, as well as CRM and analytics tools (Google Analytics, Ometria)
• Have experience running and optimizing online content strategies to ensure engagement and conversion
• Possess great project management skills, with the ability to prioritize and move initiatives forward
• Are fluent in English

Room for your ideas
Whether you wish to shape a new strategy or enrich the one we have, you will be part of a big corporation with lots of room to learn and grow. Your ideas will live a global life and as our strategy comes to life, you can expect your team to grow with you.

Are you ready for your next challenge?
We will invite candidates for interviews on an ongoing basis, so do not hesitate to apply.

Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on https://enter.ecco.com.

CREATE THE FOOTPRINTS OF TOMORROW

At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 23,000 people who are proud to create the footprints of tomorrow.

Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code - our shoe code is slightly stricter.

Join us and we guarantee lifelong learning - the speed of progress is up to you. So, if you´re curious, passionate and ready to make an impact, you´ll fit right in.

AT A GLANCE
Department Marketing & Communications
Location Copenhagen (Denmark)*
Advertised 22. April 2025
Deadline 20. May 2025