Nordic Product Brand Manager - Lancôme Makeup

The Lancôme Makeup Nordic Product Brand Manager is the expert of the category, its strategy and marketing investments. Your mission is to lead the category development in the Nordic region, maximize sell-out and enhance the brand equity in order to meet our business objectives over the short and long term. You are accountable for driving and implementing a relevant 360 strategy O+O, engaging all stakeholders across all functions and all Nordic markets towards a shared vision. The role reports to the Lancôme Brand Business Leader in the Nordic Hub in Copenhagen.

L'Oréal is committed to creating a more sustainable future for beauty, and we need passionate individuals to drive innovation in the digital realm. If you have fresh ideas, the courage to challenge the status quo, and a desire to create positive change for the planet. Together, we can create the beauty that moves the North.
You will..

• Gain consumer insights and make strategic recommendations based on knowledge of consumer, competition, and trends to ensure local relevancy
• Own the product portfolio management including dimensioning, forecast, price positioning and lifecycle management
• Drive brand category strategy and 360 implementations of all launches and campaigns in collaboration with your stakeholders within the marketing team, local team and Zone (Global headquarter).
• Own the marketing & budget planning for your category (sell out, marketing investments and ROI)
• Provide convincing rationale and storytelling for commercial and trade to reach set targets
• Be the guardian of the category & product expression across channels: artworks, claims validation, model rights, etc.
• Drive the paid media strategy and execution in close collaboration with the Media Manager
• Conduct sell-out analysis and test-and-learn initiatives and share this both with your Nordic colleagues and the Zone
• Be an active contributor to the LUXE category tribe to secure a joined winning MUP strategy and activation plan for the Nordic region

Your profile...

• You have 4+ years’ experience from a similar role
• You are fluent in English. Fluency in another Nordic language is a plus
• You are a strong communicator as well as a proven self-starter with a good strategic view and an operative mind-set
• You know how to make presentations that will involve and engage your audience
• You have a strong analytical mindset and are able to transform data and insights into actionable strategies
• You are able to work independently defending your own ideas while looking for synergies across the Nordic markets
• You thrive in a dynamic and fast-paced environment
• You are a team player and know how to build connections & networks
• You have a hands-on and pro-active approach and want to drive results
• Knowledge of the beauty industry or the Nordic retail market is a plus

We are looking for our Nordic Product Brand Manager to start 1st August. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply no matter your gender, ethnicity, physical abilities, age, religion, or sexual orientation.

What’s in it for you?
From the start, you'll have great responsibility, challenges, and opportunities, including an individual career plan and coaching leadership. Enjoy extensive training, competitive benefits, modern offices, and a dynamic, international working environment with engaged and skilled colleagues. Our Nordic organization includes nearly 1000 employees across the four Nordic capitals.

Who are we?
Leading the world in beauty and beauty tech, we are over 90,000 employees across 150 countries with 37 international brands. In 2024, the Group generated €43.48 billion in sales. We deliver innovation and digital solutions, embracing entrepreneurship. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on the future of beauty and becoming a Beauty Tech powerhouse.

Freedom to Go Beyond. That's the Beauty of L'Oréal.