Interactive Play Design Manager - LEGO ® DESiGN

Job Description
At LEGO, we believe in the transformative power of play. Our mission is to inspire creativity and imagination through engaging experiences that connect the digital and physical worlds. We are in search of a passionate and experienced Interactive Play Design Manager to join our team and help shape the future of interactive play!

Core Responsibilities

• Design Leadership: Oversee the development of interactive play experiences, ensuring a cohesive integration of digital and physical components.
• Interactive Play Development: Drive the design and prototyping of innovative LEGO toys that incorporate physical movement, sensors, and digital play elements while exploring new technologies.
• Prototyping and Testing: Use physical materials and digital tools to prototype interactive experiences, refining designs through hands-on play testing with kids to ensure engagement and intuitiveness.
• Collaboration: Work closely with engineers, model designers, and digital teams to bring interactive concepts to life, ensuring alignment with LEGO's creative vision.
• Creative Direction and Consumer Insights: Define the creative direction for new concepts and leverage consumer insights to refine connected play experiences, ensuring designs resonate with users.
• Mentorship and Communication: Mentor designers to foster a culture of innovation, while effectively communicating and presenting design concepts to senior team members.

Play your part in our team succeeding
The Interactive Play Design Manager, you will be a visionary leader responsible for guiding the design and development of groundbreaking interactive play experiences. You will coordinate the integration of mechanical, electronic, and digital interactions, driving the prototyping and development of innovative LEGO toys that bring our products to life.

Do you have what it takes?

• You have a background in Toy Design, Industrial Design, Engineering, Game Design, Interaction Design, or a related field
• Extensive experience in interaction design, with a proven track record in prototyping and innovation, particularly in designing interactive toys and connected play experiences
• Proficient in programming (such as C# and Python) to the degree in which functional prototypes used for testing and internal validation from a play experience vantage point can be produced
• Strong expertise in prototyping physical interactions, using materials like LEGO bricks, 3D printing, and mechatronics.
• Experience with sensors, IoT, and interactive components (e.g., motion sensors, NFC, haptics, sound, motors)
• Hands-on skills in prototyping tools, such as Arduino, Raspberry Pi, Micro:bit, or Unity for interactive play experiences
• A deep understanding of play mechanics, toy safety, and child-centered design
• A passion for working with kids and using playtesting insights to refine toy experiences
• A collaborative approach, working across fields to bring interactive toys from concept to reality

Nice to have

• Experience with actual implementation ready software development

Please share in English your CV, motivational letter, and portfolio. It is required to upload a portfolio (maximum upload size per file is 2 MB) or to share a link clearly highlighted in the CV

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000026342
• Category
  Creative & Design