Senior Copywriter

Mar 6, 2024

Would you like to be part of a work culture powered by curiosity, passion, creativity, and world-class professionalism? Can you see yourself creating original copy for some of the most ambitious brands in the world? Do you instinctively know how to take the shortest path to the point in your writing? Are you an experienced, ambitious communicator with a voracious love of the written word? If so, you may be the English copywriter we’re looking for!

What will your day look like
We’re looking for someone with top-notch writing and research skills and English as their first language to be our full-time, in-house Senior Copywriter. As our new Senior Copywriter, you will write communications for global clients, gaining a thorough insight into their TOVs and business objectives.

Your primary job will be to create compelling copy for CRM, Loyalty and other comms channels. You will:

• Write original copy in US or UK English for emails, push notifications, and paid media, including eye-catching subject lines and preheaders.
• Brainstorm communication and copy ideas with the team.
• Revise copy based on internal and client feedback.
• Edit new business & pitch decks from our Consultancy and Growth teams.
• Play an active role in projects, from initial idea generation to execution and approval – closely liaising with CRM comms strategists.
• Study insights or reports to give your copy a strong conceptual foundation.
• Lean on brand playbooks and tone of voice guides to create copy aligned with clients’ brand values.
• Leverage new, emerging technologies to be the most creative, most efficient writer you can be.
• Approach every piece of creative as an opportunity to elevate the creative excellence of the brand, the team and yourself.

Who are you going to work with
As a member of the Experience Communications & Design team, you will work closely with communication strategists, CX/UX designers, data scientists, tech developers and project managers to brainstorm ideas and articulate messaging.

You will join a team of creatives working in our centrally located Copenhagen office, where collaboration and camaraderie is highly valued – you will be expected to be a team player. We come from diverse backgrounds and have unique skill sets, so you’ll get plenty of opportunities to grow and apply your expertise.

What will you bring to the table
You thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. Your conscientious and solution-oriented mindset enables you to digest complex information and translate strategy and insights into persuasive copy. You value flawlessness and diligent editing, ensuring all deliveries are spotless and effective.

Required skills and qualifications:

• 5+ years of copywriting experience from an advertising or in-house agency.
• Excellent communication skills and native-level proficiency in English.
• A relevant background in journalism, English, communications or related discipline.
• Ability to work independently or with a team to meet deadlines.

What to expect of the recruitment process
You will meet different people from the Experience Design & Communications teams throughout the interview process. Before the second round, we ask candidates to complete a short writing assignment, done at home at your convenience.

A leader in personalized customer experiences
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

For more information, please visit our website, and follow us on our social channels via Instagram and LinkedIn.

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