External Communication Manager at Matas Group

Matas Group is in search of a dynamic and proactive External Communication Manager to shape and execute their external communication efforts and strengthen connections with the media and other stakeholders. This role entails a pivotal position in developing and implementing Matas' communication strategies externally, across Matas Group and Matas Denmark. While leadership responsibilities are not part of this role, the ability to navigate a complex communication landscape is essential and you will lead our external communication efforts, including media relations, corporate messaging, and stakeholder engagement, to effectively communicate our brand story, ambitions, and initiatives to external audiences.

Your responsibilities will include

• Develop and implement external communication strategies aligned with business objectives and brand positioning.
• Build and maintain close relationships with the media to secure media coverage and enhance brand visibility of both Matas Group and Matas Denmark.
• Proactively identify and capitalize on media opportunities to showcase our brand, offering, and corporate initiatives.
• Handle writing and distribution of press releases, as well as managing media inquiries and interviews.
• Lead the implementation and activation of LinkedIn strategies for Matas Group executive management as well as Matas Denmark, encompassing both content creation and engagement strategies.
• Monitor and participate in online conversations on social media platforms to protect and enhance Matas Group and Matas' reputation.
• Manage crisis communication and ensure consistent communication to protect and enhance our brand's image and reputation.
• Monitor media coverage and industry trends and provide insights and recommendations to enhance communication strategies and tactics.
• Collaborate cross-functionally and cross Nordic to ensure alignment and integration of communication efforts.
• Measure and analyze the effectiveness of communication campaigns and initiatives, and continuously optimize strategies for maximum impact.

The ideal candidate
will have solid experience in external communication, public relations, ideally with previous experience from a listed company. They possess strong relationship-building skills and the ability to establish and maintain close connections with stakeholders. Furthermore, they should have strong media relations skills and direct experience in effectively managing media relations. Excellent written and verbal communication skills are essential – in both English and Danish- with the ability to craft compelling messages tailored to different audiences and channels. Additionally, strong project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

If you are interested, apply now.
Hudson Nordic handles the recruitment process for Matas Group. Please send your application via the link on Hudson Nordic’s website. For further questions regarding the position, please contact Partner Søren Bentsen at [email protected] or Research Consultant Christian Skytt at +45 70 27 77 33 or [email protected].

About Matas Group
Matas Group is the Nordic leader within beauty and wellbeing with DKK +7.6bn revenue, +500 stores, +4,000 employees, +5M loyalty members, and online shops in Denmark, Sweden, Norway, and Finland. Matas Group operates with two retail banners across the markets: Matas in Denmark and KICKS in Sweden, Norway, and Finland offering a curated portfolio of third-party brands, own brands and an emphasis on personal and expert advisory and service excellence. Matas Group is listed on Nasdaq OMX Copenhagen.

The workplace is located at Rørmosevej 1, 3450, Allerød, Denmark. Read more about Matas Group: https://www.matas.dk/

Department: Corporate Communications

Location: Rørmosevej 1, 3450, Allerød