Global Measurement Manager Copenhagen, Denmark

Position at GroupM

Are you our new Global Measurement Manager? Are you excited about managing a team of data scientists delivering incrementality studies and attribution modelling for a global client? Do you have experience managing global client relationships? If so, then you should take a look at this opportunity.

As our new Global Measurement Manager, you will lead a team consisting of four data scientists and one project manager. In this role, you will oversee a global client relationship, developing, defining, and deploying a comprehensive global measurement framework that includes incrementality tests and attribution modeling. Expect this responsibility to occupy at least 50% of your time.

Additionally, your team will collaborate closely with our Econometric Modeling team to integrate all three measurement techniques into a unified, holistic evaluation of marketing performance.

This is the job

• Client management: Maintain weekly contact with the global client providing updates on progress and results. You engage with local clients in markets introducing test scopes of work and supporting your team when presenting results to clients.
• Team management: You lead a team of four data scientists and one project manager. Focus is on team management tasks without HR responsibilities.
• Delivery - Develop, Define & Deploy
  Develop: Ensure that the test framework within your team is updated and aligned with market changes, including the emergence of new buying platforms, evolving data metrics, and the development of client performance KPIs.Deploy: Your team collaborates with local GroupM specialist teams in various markets to set up and execute incrementality tests and attribution modeling. You report progress to the client and adjust the plan and resources as necessary.

Define: You define an annual plan for incrementality testing and attribution modeling for each market. Once the plan is approved by the client, you ensure efficient team allocation for a fast and effective deployment.

This is you

• Senior Project Management Experience: 4-5 years
• Required Expertise: Proficiency in incrementality, attribution, and econometric modelling.
• Preferred Background: Experience as a data scientist, digital planner, or digital buyer is an advantage. You must demonstrate a solid understanding of digital measurement metrics and their implications for performance evaluations.
• Team Management Experience: Proven ability to manage teams. This role focuses solely on project management, not HR.
• Industry Experience: Experience with a Media Agency, Digital Performance Agency, or Research Agency is beneficial but not mandatory.
• Adaptability: Comfortable working in a dynamic, global environment with frequent changes and adaptations.
• Language Proficiency: Fluent in English, with Danish proficiency preferred

This is us
GroupM’s Data & Tech team has more than 20 years of experience working with Marketing Effectiveness, Customer and Market Insights, Econometric Modelling, Incrementality tests, Attribution Modeling, Digital Transformation, Marketing Technology, Omnichannel Marketing & BI solutions.

We are part of GroupM, the world’s leading media investment group, and we are located in the inspirational setting of the old Philips light bulb factory at Copenhagen S (Holmbladsgade 133, 2300). Our team is passionate about our field and deeply engaged in discussing the best data modeling approaches for various projects and participating in data science hackathons.

Apply
Apply here before August 5, 2024, and if you have any questions, you are welcome to contact Carsten Lind, Global Account: e-mail, mobile: +45 4015 1104