Consumer Insights Specialist - Brand Tracking

Consumer Insights Specialist - Brand Tracking City: Copenhagen V Country/Region: DK Application Deadline: 18. August 2024 Are you eager to shape the future of the world’s largest jewellery company with your sharp analytical mind and market research expertise? Do you have a passion for amplifying the voice of the consumer within an organisation? Join our dynamic team in Copenhagen as a Consumer Insights Brand Tracker Specialist and play a crucial role in supporting our efforts to drive business impact through the voice of the consumer.

You will work in a team that is responsible for one of the largest brand tracker setups in Denmark, covering 16 markets and a total of approximately 90,000 yearly interviews. Together with the rest of the team, you will deliver data-driven insights and recommendations to a wide variety of stakeholders, including senior management. Your work will involve various aspects of brand tracking (e.g., brand image, consumer and customer behaviour, category development, etc.), including the creation of annual strategic reports, collaboration with our brand tracker vendor, deep-dive projects, ad-hoc requests, and ongoing reporting. You will also work with diverse data sources such as survey data, sales data, Google search data, and more.

Key Responsibilities:

• Brand Tracker Expertise: Develop a deep understanding of our brand tracker setup, utilising survey-based global data that runs daily across 16 markets and covers a broad range of topics from brand perception to purchase behaviour within a broad target group. Incorporate other data sources and set up new quantitative market research as needed.
• Data Analysis: Conduct thorough analysis primarily centered around Pandora’s brand tracker data, which currently holds more than 300,000 interviews, but will also include integration of diverse data sources, such as survey data, sales data, and Google search data, to provide comprehensive and actionable insights.
• Insightful & Impactful Presentations: Develop and deliver strong, insightful presentations based on in-depth analysis of our brand tracker data, effectively communicating key findings and recommendations to various stakeholders.
• Dashboard Development: Collaborate with Pandora’s Data & Technology developeds to design and refine dashboards used internally to communicate and democratise insights across the organisation. Manage and optimise Pandora’s Google search dashboard provided directly by Google, ensuring its effective use in driving strategic decisions.
• Vendor Management: Manage relationships with key vendors, including our global brand tracker provider and Google, ensuring ongoing collaboration and seamless integration and alignment with our research objectives.
• Stakeholder Collaboration: Work with a wide variety of stakeholders across the organisation to support specific insights requests. Stakeholders will include Pandora’s Executive Leadership Team, Marketing Leadership Team, Global Business Units, Media Team, Design, and local stakeholders within each market.

Qualifications and Experience:

• Professional Experience: 2+ years of experience in a similar role within a research company or an FMCG/Retail/Consumer company in an international setting.
• Analytical Skills: Excellent quantitative analytical capabilities with proficiency in Excel and experience with crosstab software tools. Experience with SPSS is a plus.
• Research Methods Knowledge: Broad knowledge of research methods and statistical analysis Quantitative.
• Survey Management: Comfortable working with large survey setups and datasets. Experience with brand trackers is a plus.
• Problem-Solving and Business Acumen: Strong problem-solving skills and business acumen.
• Project Management: Ability to plan, scope, and assist in leading smaller research projects. Experience managing research agencies and data panel providers is a plus.
• Team Player: Passionate, curious, and a team player with a can-do attitude, thriving in a fast-paced environment.
• Language Proficiency: Excellent proficiency in English, both written and spoken.

Did we get your attention?
If you see yourself in the position and would like to become a part of the Pandora’s future, pleasedo not hesitate to apply as soon as possible. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site - www.pandoragroup.com

Icing on the cake
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable, and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora
Established in 1982, Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora’s products are available in more than 100 countries on six continents through more than 6,500 points of sale, including around 2,500 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand, using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 28.1 billion in 2023.

At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.

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