Senior Director, Head of Product, Marketing

Job Description
Are you ready to redefine how marketing drives commercial success? Can you envision a world where technology and creativity merge to connect with millions of shoppers?

Join the Brand, Marketing, Insights, and Partnerships (BMIP) team, where you as our new Head of Product will lead a strong team and lead the charge in delivering innovative marketing solutions that inspire the next generation of builders!

Core Responsibilities
This Senior Director leadership role offers an outstanding opportunity to craft how marketing planning and performance contribute to the LEGO Group’s success. This includes:

• Build and deliver the overall vision and product strategy for Marketing, ensuring alignment with global business goals and the Digital strategy.
• Be the voice for Marketing Digital Products in the BMIP leadership team and drive the enterprise-wide Marketing Transformation for the LEGO Group.
• Create and nurture a culture that encourage teams to be brave and curious and challenging the status quo.
• Develop and champion annual portfolio objectives and key results (OKRs) for Marketing.
• Build and drive the strategy for in-housing Marketing- and Advertising Technology capabilities in collaboration with the Global Media Activation team
• Drive alignment with senior partners across Markets and Channels, Product and Marketing Development and Digital and Technology on product strategy and roadmaps to deliver best-in-class digital products for the LEGO Group
• Instill a test and learn attitude across teams, so that teams are running experiments to test ideas and hypotheses and capture data that we can use to improve or create new end to end customer experiences (across physical and digital touchpoints).
• Evangelize product methodologies to all key business partners bringing them on the digital transformation journey.
• Be the voice for Marketing with the other Heads of Product across the LEGO Group to drive our digital transformation, establish a "Community Practice" around Product & Design and grow our passionate talents across the business.

Play your part in our team succeeding
The Brand, Marketing, Insights, and Partnerships (BMIP) team drives the development and activation of LEGO brand marketing, audience and portfolio strategy, consumer and shopper understanding, and marketing planning and performance for The LEGO Group.

Do you have what it takes?

• Proven experience in Marketing and Advertising technology in a global capacity.
• Excellent partner management skills, being able to navigate a complex organization stretching across markets, Global Marketing and Digital + C-suite.
• Self-supporting/starter but also standout colleague and multiplier for a relatively young team from a leadership perspective.
• Strong background in building complex digital product and working with globally dispersed product teams; ability to interact with diverse technical and non-technical groups spanning all organizational levels.
• Strong customer focus and ability to understand and translate the voice of the customer into product strategy.
• A strong and mature voice in product conversations representing Marketing for the LEGO Group.
• Seasoned in implementing innovation and transformation at a global scale.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  København K, Denmark
• Job ID:
  0000018138
• Category
  Project / Program Management