Community Manager, HALO and Newline

Are you passionate about social media and fashion? Do you have a talent for building strong online communities and creating engaging content? If so, you have the opportunity to join our team as the new Community Manager for HALO and Newline.
Welcome to the team
HALO and Newline became a part of hummel A/S in 2020. At hummel, we strive to be a challenging, progressive, and innovative company that attracts and retains the brightest minds and creative talents from around the world. We are a brand with a unique history and culture, which we love and are proud of.

"We are in an exciting growth phase where innovative approaches to social media and influencer marketing are vital. We are looking for a creative, strategic, and data-driven Community Manager who can help enhance hummel’s global brand presence and engage with our diverse audience across social media platforms," says Cecilie Lind, SoMe Lead.

Roles and Responsibilities
As our Community Manager, you will play a key role in managing and growing HALO and Newline's social media presence. You will be the voice of these brands on social media, responsible for creating engaging content, building strong relationships with our community, and ensuring a consistent brand message. Your primary tasks will include:

• Grow Social Media Profiles (newline.halo and newlinesport): Increase followers and be the voice of HALO and Newline across social media. Plan, post, and manage organic content as well as social media initiatives and campaigns across channels.
• Build and Maintain a Strong Community: Develop a strong community and engage with the audience by responding to comments, fostering interaction, and nurturing relationships.
• Influencer Marketing: Build and nurture relationships with influencers and ambassadors including arranging and hosting influencer events.
• Innovation and Trends: Stay updated on the latest trends in social media and fashion to keep HALO and Newline at the forefront of the industry.
• Maintain and Develop Our Content Squad: Identify and collaborate with top content creators. Manage monthly campaigns, including outreach, briefing, deal negotiation, product distribution, content retrieval, and feedback.
• Track Engagement: Monitor engagement, impressions, follower growth, and other metrics to ensure community dedication and continuous channel growth.
• Brand Representation and Promotion: Ensure that all social media content aligns with HALO and Newline’s brand identity, values, and vision.
• Stakeholder Engagement: Collaborate with internal and external stakeholders, including marketing teams and partners, to tell compelling brand stories.

Our New Team Player
We imagine that our new Community Manager has at least 3 years of experience in social media management, particularly on a global scale, and is well-versed in community management and influencer marketing. You should be creative, innovative, and have a strong understanding of the fashion and activewear industry. We also value:

• Creativity and Innovation: A creative mindset with the ability to generate innovative ideas for campaigns that resonate with HALO and Newline’s audience and align with brand values.
• Great Coordinator Skills: Strong organizational skills to prioritize time and handle multiple tasks simultaneously.
• Data-Driven: Use data and analytics to guide decisions and measure success.
• Excellent Communication Skills: Strong verbal and written communication skills are essential for managing profiles and engaging with the community.
• Collaborative Spirit: Ability to work collaboratively with different teams and stakeholders, fostering unity and shared purpose.
• Passion for Fashion: A genuine interest in and passion for fashion. This passion is crucial for authenticity and a deep understanding of industry trends.
• Passion for Social Media: Eager to stay updated on the latest trends and actively engaged on social media platforms.
• Commercial Awareness: Understand the commercial aspects of social media, including driving sales and brand growth through the channel.
• Self-Driven: Highly motivated, independent, and able to take responsibility.

At hummel
At hummel we are doing our very best to be a nice workplace. We have an open and honest communication with each other. We are always playing aggressively, and always on the lookout for our next big win, whilst at the same time being a united team where goals are reached together.

Your new workplace is at our headquarter at Balticagade 20, 8000 Aarhus C. Here you will play on the hummel team with approximately 250 colleagues, who are looking forward to making you part of the team.

We offer:

• A good workplace where development and relationships are in focus. We work across departments, creating a unique atmosphere where everyone greets each other and has good dialogue.
• Flexible working conditions, with the possibility of engaging in 1 hour of sports during work hours.
• A good canteen arrangement with a delicious lunch and fruit scheme.
• A staff association “hummelbien,” which helps strengthen team spirit with company parties, Christmas lunches, excursions, cultural activities, etc.

Interested in joining our team?
The application deadline is October 25, 2024, but if the right player signs up for the team sooner, we are ready to move forward in the process. This means the job posting may be removed before the announced deadline in some cases.

If the above sounds like something for you, send your application via the link below today.

We look forward to hearing from you!

Department: Global Marketing

Deadline: 25 October 2024

Location: Balticagade 20, 8000, Aarhus C, Denmark