Product Marketing Lead, Carbon Markets

London, United Kingdom / Copenhagen, Denmark

Farmer Commercial & Market Development – Commercial Europe /

Full-time /

Hybrid

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About Agreena
Agreena is an exciting, dynamic and purpose-oriented organisation united in a mission to drive impact for farmers and the climate. While we’re rooted in agriculture, finance and technology, our team of experts range from soil carbon scientists and software developers to market strategists and regulatory affairs experts. More than 30 nationalities are gathered under the common Agreena flag – either working from our headquarters in Copenhagen, offices in London or remotely across Europe.

Agreena provides solutions that drive both environmental and financial sustainability. Within the last year alone, we have helped farmers across 18 countries in their conversion journey to regenerative farming practices. Our company offers a supportive and positive work environment with opportunities for learning, leading and growth no matter where you are in your professional journey. We believe in giving our employees a lot of responsibility, and we encourage new thinking, innovation and fun.

And this is where you come in:
Agreena is seeking a dynamic Product Marketing Lead to join our organisation. As a key member of our team, you will play a pivotal role in positioning Agreena as a market leader in the Carbon markets. Your responsibilities will include developing go-to-market strategies, developing compelling product messaging, and driving customer engagement. You will also collaborate closely with product management, and our marketing teams to ensure successful product launches and ongoing growth.

How will you make an impact:

• Collaborate with product, commercial and marketing teams to develop buyer personas.
• Craft tailored messaging to target audiences by aligning product features and benefits with marketing narrative ensuring effective communication of value.
• Drive the ideal customer profiles (ICP) development
• Collaborate with key stakeholders to create marketing materials that highlight Agreena’s product’s value to our audience
• You are a gifted copywriter who will develop and deliver the messaging briefs, presentations, blogs, and articles.
• Work closely with the demand marketing team to develop and execute targeted campaigns that align with our sales strategies and objectives. Provide inputs on campaign messaging and creative assets. Measure campaign effectiveness and optimise future campaigns based on data & insights.
• As the industry is fairly new and keeps developing rapidly, you are to conduct market research and competitive analysis to define our market positioning
• You will work closely with the product, regulatory and sales teams to understand the offering, benefits, and value propositions that are instrumental in an industry with such a high level of complexity.
• Participate in key events to increase brand visibility and generate demand.
• Track and analyse KPIs and use data insights to optimise product positioning and marketing strategies.

Who we’re looking for:

• Bachelor's degree in marketing, business, or a related field
• Certification in product marketing or technical writing is a plus
• Extensive product marketing experience in the tech or sustainability industry
• Demonstrated success in developing and executing product marketing strategies
• Excellent copywriting, communication, collaboration, and project management skills
• Strong analytical skills and ability to use data for decision-making
• Experience working in a global, cross-functional team environment

Bonus points if:

• Knowledge of carbon markets is a plus
• Experience of working in a growth company

What’s in it for you:

• A unique opportunity to join and help shape a fast-growing tech scale up with the determination and ambitious mission to reverse climate change
• A truly global environment where you can collaborate and socialise with diverse and passionate colleagues
• Competitive compensation package and holidays
• Centrally located modern office in Copenhagen or London and the option to work from home a couple days a week
• Team events throughout the year
• An exciting purpose-led culture and mission
• Open communication and supportive feedback culture

🌍 Be your best-self everyday at Agreena
At Agreena, we are devoted to building an environment that promotes equality, inclusion, and diversity. We are on the path towards expansion and growth so with that, we believe everyone’s uniqueness should be celebrated and embraced to help us achieve this exciting journey. This is critical to our success and innovation. We want to build a product that is loved by our customers and we want the same to be reflected in our teams.

With this in mind, we are working to ensure Agreena remains a diverse and inclusive environment for everyone.