Social Media & Influencer Specialist for PlayStation — Nordisk Interactive

Nordisk Interactive / PlayStation Nordic is looking for the next social media and influencer wizard to join our team in Denmark!
Reporting to the Community and Cultural Activation Manager, you as the Brand Engagement & Community Specialist in Denmark will play an important part in making PlayStation the best place to play by amplifying our brand's presence through strategic social media management, impactful influencer relations and community management.

The ideal candidate for this role comes with a passion for PlayStation and is equipped with mix of strategic foresight and creative genius, along with rock-solid organizational skills.

If you can navigate social channels with ease and have a knack for engaging influencers, you are the player we need on our team.

Your role: Elevate PlayStation's online presence
Make PlayStation the best place to play by maximizing the presence of the PlayStation Brand, Product & Services in our Owned & Earned channels.

• Implement PlayStation's Nordic social media strategy, co-create compelling content, and analyze impact to reach yearly social KPI’s
• Foster a dynamic gaming community for improved engagement in owned channels.
• Build and nurture relationships with local influencers to enhance PlayStation's presence in Denmark.

Daily quests you will embark on:
Social Media Management:

• Engage communities in owned channels around new and existing games, updates, and the latest PlayStation hardware and services.
• Collaborate on annual strategic social media plans and assist in orchestrating impactful campaigns.
• Execute local social media activities, coordinating with agency partners for content planning and production.
• Maintain a deep understanding of gaming, pop culture, and social media trends to be proactive about industry shifts.
• Ensure all local content is culturally relevant and meets PlayStation's brand standards and goals.

Influencer and Content Creation management:

• Identify and cultivate strong relationships with influencers and measure the impact of these partnerships.
• Collaborate with PR & Influencer lead, and the rest of the marketing team to develop and execute a localized influencer strategy to reach yearly KPI’s.
• Define metrics for content creator audience growth and engagement - report on performance and adjust strategies as needed.
• Engage with content creators, promoting relevant content and opportunities that benefit the PlayStation Denmark community.
• Represent PlayStation at influencer and community events.

What we are looking for:

• Proven experience in social media marketing, agency roles, or influencer management is a must.
• Strong project management abilities with the skill to juggle multiple priorities and an eye for creativity and detail.
• A passion for gaming and social media, coupled with an eagerness to build and maintain vibrant communities.
• Familiarity with content platforms and the ability to use social media analytics tools.
• A background in business, marketing, or communications is desirable; hands-on experience is highly valued.
• Ability to thrive in a fast-paced environment, showing strategic insight and efficient task execution.
• Proficiency in Danish and English communication is required.
• A team player who can foster relationships both within the team and organization, but also in the wider gaming community.

What can you expect?

• A casual, social work environment filled with passionate colleagues.
• An attractive salary, enviable benefits, and learning opportunities for leveling up.
• Cultural exchanges across diverse markets to broaden your business horizons.
• Flexibility in work location for that perfect work-life balance.

If you have any questions regarding the position please contact: Mikkel Liechti, [email protected].

Work address:
Mosedalvej 14
Valby, DK, 2500
Denmark

The application deadline is 15/10/2024 and interviews will be conducted continuously. We conduct interviews on a continuous basis and reserve the right to take down the advert when we have found the right candidate. Applications sent by e-mail will not be considered, please use the “Apply Now” option here on the site.