Marketing Insights Analyst

Requisition ID 1869 - Posted - Denmark - Marketing / Brand / Digital - Mid-Senior Level - Kongens Lyngby, Denmark

Join us to enable the business to generate value through the provision of analytics and insights based on customer data and data from external sources. You will work with data across the full customer journey, from awareness through the sales funnel to loyalty.

As our new Marketing Insights Analyst, you will join Analytics and Insights team in Kongens Lyngby, Denmark. The two key components of this role will be reporting (via Power BI dashboards) and ad hoc, complex Marketing analytics.

Key responsibilities

• Possess contextual business knowledge and functional domain expertise in the advertising, social, CRM and media space, using data, analytics, and insights to add revenue and business-impacting value via audience selection and behavioural engagement.
• Develop actionable insights and recommendations for optimization.
• Provide insights to aid in the planning of campaigns across marketing channels.
• Create and deliver routine reports and as well as ad-hoc and in-depth analytics.
• Forecast the potential uplift of campaign activations, optimizations, and new features to aid prioritization.
• Build on the foundations of automated data collection, processing, and reporting.
• Improve our techniques, processes and quality assurance of implemented analytics tracking and reporting.
• Build relationships with data architects, analytics and data teams that manage tools and data sets, with the aim of creating meaningful data integrations that reveal more powerful insights.
• Work closely with colleagues, partners and agencies of differing analytics expertise to ensure proposed solutions meet desired reporting requirements.

What you bring
We are seeking someone who is enthusiastic about data and who are continuously learning and bringing new developments to the team.
Additionally, you bring:

• Minimum 8 years of experience in analytics, data science, or quantitative insights in an enterprise setting.
• Minimum 3 years working with marketing analytics data.
• Master’s Degree or Ph.D. in Data Science, Operations Research, Psychometrics, Marketing Science, Finance, (Bio)Statistics, Econometrics, Computer Science, Applied Mathematics, or another quantitative field.
• Advanced skills in writing in Python/R (modelling) and SQL/Spark (data).
• Proficiency in evaluating the big picture and solve business problems rather than focusing solely on metrics.
• Prior experience with at least one of the following methodologies: media mix modelling, multitouch attribution, customer lifetime value, customer loyalty and churn, behaviour-based segmentation, incrementality modelling, propensity modelling or targeting.
• Prior expereince working with Pandas, StatsModels, PYMC, TensorFlow, Pytorch, Spark/ML, sklearn, NumPy and related packages will be advantageous but is not a requirement.
• Convincing drive for results and intellectual curiosity; must be a self-starter.
• Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.
• Excellent written and verbal and communication skills in English.

What we offer
As part of our Analytics & Insights function, you will join a team of 5 experts based in Lyngby, Denmark. Analytics & Insights is part of our wider marketing function where there will be daily collaboration, but this role will also interact with many other customer-facing functions across the business.

With approximately 1.000 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from +55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.

Compensation: Competitive salary and benefits package.
Location: Kongens Lyngby, Denmark.
Start date: As soon as possible.
Travel: Approx. 5%

How to apply
Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 20th October 2024.

At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs, marital status, or gender. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&O's future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!

If you want to know more about the position, you are welcome to contact our TA Consultant, Nina Vestergaard on [email protected]. Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Bang & Olufsen has for more than 99 years developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is determined to create products that push the boundaries of audio technology. To this day, every product is still characterized by the unique combination of beautiful sound, timeless design and unrivalled craftmanship.