CRM Automation & Lifecycle Specialist

CRM Automation & Lifecycle Specialist City: Copenhagen V Country/Region: DK Application Deadline: 17th of October 2024 CRM Automation & Lifecycle Specialist, Global CRM & Loyalty
Are you ready to craft engaging automated customer journeys in over 50 markets for the world’s largest jewelry brand? Do you have a passion for creating memorable and seamless customer experiences? And are you eager to elevate your skills within an industry-leading technical setup? If so, this is the perfect opportunity for you.

Job description
At Pandora, we are looking for a CRM Automation & Lifecycle Specialist to join our Global CRM & Loyalty team. You will be a key player in building cutting-edge automation journeys, delivering unique and memorable experiences for our customers worldwide. As our CRM Automation & Lifecycle Specialist, you’ll be at the forefront of improving our automated setup, driving activities related to our email and SMS campaigns, and implementing innovative use cases that enhance our loyalty program.

Your main responsibilities will be to:

• Set up and manage customer lifecycle and trigger flows in Bloomreach on a global scale.
• Lead the implementation of automated SMS initiatives to deepen customer engagement.
• Support on the ownership of Bloomreach platform, including data mapping, backlog management, product feeds, web tracking, and maintaining high data quality.
• Plan and execute A/B testing strategies for automated customer lifecycle journeys to optimize performance.
• Identify and resolve technical issues related to email delivery, formatting, and platform functionality.
• Collaborate with clusters and stakeholders, providing guidance on effective usage of the Bloomreach platform.

Something about you:
You’re a proactive and detail-oriented professional with a deep understanding of how to create customer value through automated journeys. You possess hands-on experience in building and managing complex workflows, and you excel at tying everything seamlessly together. A collaborative team player, you’re comfortable working cross-functionally and thrive in a dynamic, fast-paced environment.

To excel in this role, you should have:

• A degree in Marketing, Digital Marketing, Marketing Technology, or a related field.
• At least 3 years of experience in a similar role working with CRM and marketing automation
• Strong experience with marketing automation platforms, such as Bloomreach, Salesforce, or Adobe Campaign.
• Proficiency in email marketing analytics, with experience in Adobe Analytics, Google Analytics, or similar tools.
• A deep understanding on how to set up customer journeys and building advanced flows.
• Basic coding skills (Jinja/HTML) for personalization and the ability to leverage AI tools like ChatGPT to support the technical setup of use cases
• Experience working cross-organizationally with multiple stakeholders.
• Strong organizational skills, with the ability to manage your time and responsibilities effectively.
• Experience in the retail, fashion, or FMCG industry within a global organization is appreciated but not required.
• Fluency in English, both verbal and written.

What we offer:
At Pandora, you’ll join a passionate, dynamic team and be part of a global organization that values collaboration, creativity, and innovation. You’ll have the opportunity to work with an advanced MarTech setup, continuously develop your skills, and contribute to meaningful customer experiences.

Your new team:
Pandora is a company with a big heart that takes great pride in treating our people well. You’ll be part of an exciting business area and work in an international hub of can-do spirited, passionate, and performance-driven individuals. The Global CRM & Loyalty Team consists of 19 dynamic team members who collaborate closely with various functions and senior stakeholders as part of the Go-To-Market function within the CMO area.

Additional information
Global Career Band 5

Application deadline: 17th October 2024

Did we get your attention?
If you see yourself in the position and would like to become a part of Pandora’s future, please apply as soon as possible. We encourage you to attach a CV and Cover Letter to the application. We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.

Icing on the cake
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora
Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,500 points of sale, including more than 2,500 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand, using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 28.1 billion in 2023.
At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.

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